3 дня назад
Growth Marketing Manager (SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (SaaS): Building and executing data-driven, multi-channel growth marketing programs for an education technology platform with an accent on ABM, lead nurturing, marketing automation, and pipeline generation. Focus on configuring lead scoring and routing workflows, aligning campaigns with sales, analyzing buyer journeys, and testing new demand-generation channels.
Location: Remote, anywhere in EST, Florida
Company
provides a digital classroom platform used by schools, students, and teachers worldwide.
What you will do
- Develop, execute, and manage multi-channel growth marketing campaigns, including ABM, paid advertising, and lead nurturing.
- Build programs that generate and convert pipeline for school, district, and state-level sales teams.
- Oversee lead scoring models, lead routing rules, campaign workflows, and analytics dashboards across marketing automation and CRM systems.
- Collaborate with digital leadership, Sales, Revenue Operations, Marketing Operations, Lifecycle Marketing, and external partners.
- Design and manage targeted ABM programs for high-value regions and strategic mid-market and enterprise accounts.
- Translate market research, customer feedback, and performance data into buyer-journey insights and campaign improvements.
Requirements
- At least three years of experience in growth marketing, digital marketing, or demand generation within a SaaS organization.
- Technical proficiency with marketing automation and CRM systems, including lead scoring, lead routing, campaign builds, and analytics dashboards.
- Experience building and executing programs that move leads through the marketing and sales funnel and generate measurable pipeline growth.
- End-to-end experience designing and executing ABM campaigns for mid-market and enterprise buyers.
- Hands-on experience with HubSpot, Braze, and GA4; experience with Zapier, Pipedrive, Salesloft, and Looker is also relevant.
- Strong communication, analytical, collaborative, creative, and data-driven problem-solving skills.
Culture & Benefits
- People-first environment focused on improving education and supporting teachers and students.
- International team of more than 170 employees and a diverse mix of startup, Fortune 500, and big-tech experience.
- Subsidized courses, certifications, conferences, Udemy access, and other learning opportunities.
- Opportunity to contribute to a rapidly growing education technology platform used by millions of users worldwide.
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