Growth Marketing Manager (SaaS/EdTech)

Location: Remote, anywhere in EST, Florida

Company

hirify.global develops a digital classroom platform used by over 70 million users worldwide to support students, teachers, schools, districts, and state-level education organizations.

What you will do

• Develop, implement, and manage multi-channel growth marketing campaigns, including ABM, paid advertising, and lead nurturing programs.
• Generate and convert pipeline for sales teams serving school, district, and state-level customers.
• Set up, configure, and optimize lead scoring models, lead routing rules, campaign workflows, and analytics within marketing automation and CRM systems.
• Collaborate with the Head of Digital, Sales, Revenue Operations, Marketing Operations, Lifecycle Marketing, and external partners to define target accounts, priorities, and shared success metrics.
• Design and manage personalized ABM programs for high-value regions and strategic accounts, targeting mid-market and enterprise buyers.
• Use market research, customer feedback, data analysis, and testing to improve buyer-journey programs and explore new demand-generation channels.

Requirements

• At least three years of experience in growth marketing, digital marketing, or demand generation within a SaaS organization.
• Technical proficiency with marketing automation platforms and CRM systems, including lead scoring, lead routing, campaign builds, and analytics dashboards.
• Experience building and executing growth marketing programs that move leads through all stages of the marketing and sales funnel and produce measurable pipeline growth.
• End-to-end experience designing and executing ABM campaigns for mid-market and enterprise-level buyers.
• Hands-on experience with HubSpot, Braze, GA4, or Zapier, Pipedrive, Salesloft, and Looker.
• Strong communication and interpersonal skills for cross-functional collaboration with Sales, Revenue Operations, and Marketing.
• Analytical, data-driven decision-making skills, including performance tracking, insight generation, and data-backed optimization.
• Collaborative, team-oriented, curious, and creative approach to developing and testing marketing strategies.

Culture & Benefits

• People-first environment focused on building the future of education and supporting teachers and students.
• High-performance and diverse team including startup, Fortune 500, and big-tech professionals.
• Continuous learning and development, including subsidized courses, certifications, conferences, and access to Udemy.
• Opportunity to contribute to an education platform used by more than 70 million users in 175 countries.