Senior Manager, Marketing Operations (AI/HubSpot)

Location: Hybrid in Irvine, CA; Austin, TX; San Francisco Bay Area, CA; Denver, CO; or Akron, OH. Travel nationally at least 15% of the time.

Company

hirify.global provides software that helps more than 50,000 restaurant locations manage finances, operations, and people, with AI-enabled automation and decision-support capabilities.

What you will do

• Manage, coach, and develop the Marketing Operations team, setting priorities and ensuring timely delivery.
• Own and optimize the marketing technology stack, including HubSpot, Salesforce, LeanData, Allgood, ZoomInfo, 6sense, Qualified, and Active.ly.
• Maintain lead scoring, lifecycle stages, campaign attribution, funnel reporting, dashboards, UTM standards, campaign hierarchy, lead-source capture, and offline conversion tracking.
• Lead marketing automation implementations and migrations, including data migration, CRM integrations, workflow configuration, testing, and user adoption.
• Improve lead management, routing, SLAs, XDR/SDR operations, partner relationship management, and cross-functional processes across Marketing, Sales, Customer Support, Revenue Operations, and Finance.
• Manage vendors, evaluate platforms and integrations, support revenue planning and forecasting, and recommend technology and process improvements.

Requirements

• 7+ years of experience in Marketing Operations, Revenue Operations, or a related field, including 2+ years of people management or team leadership experience.
• Experience coaching team members and coordinating cross-functional work in a B2B environment.
• Hands-on marketing analytics experience translating complex data into actionable reporting and recommendations.
• Hands-on experience with LLM tools and APIs, MCP connectors, and automation platforms such as Zapier or n8n.
• Hands-on HubSpot administration and experience building and shipping AI agents or LLM workflows in a go-to-market setting; be prepared to explain what a workflow replaced and how its impact was measured.
• Experience supporting XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting.
• Strong working knowledge of Salesforce, marketing attribution tools such as Marketo Measure, and data orchestration platforms.
• Understanding of lead management, funnel performance, and B2B revenue cycles, with the ability to implement scalable processes and measure business impact.
• Strong analytical, dashboard-building, reporting, performance-modeling, communication, and stakeholder-management skills.
• Experience coordinating vendor relationships, platform evaluations, and system integrations.

Nice to have

• Experience migrating from another marketing automation platform to HubSpot.
• Experience with partner or channel programs and a Partner Relationship Manager in Salesforce.

Culture & Benefits

• Culture centered on ownership, collaboration, continuous improvement, initiative, and learning.
• AI adoption is encouraged to improve team quality, speed, and focus, including AI-assisted enrichment, list building, and automated campaign and funnel reporting.
• Approved AI tools include Glean and Claude.
• Hybrid workplace with national travel required at least 15% of the time.