Growth Marketing Lead (AI)

Location: New York, hybrid

Company

hirify.global is an AI marketing platform helping enterprise brands manage AI brand safety and create personalized marketing experiences across emerging AI channels.

What you will do

• Own end-to-end campaign planning and execution across email, paid media, social, web, and events.
• Build and manage HubSpot marketing automation workflows, lead nurture programs, and lifecycle campaigns.
• Define and report on MQLs, CPL, pipeline contribution, ROI, attribution, forecasts, and channel performance.
• Plan and optimize paid campaigns across Google Ads, LinkedIn, and other relevant platforms, including audience targeting, creative testing, and budget management.
• Build and optimize landing pages and manage website conversion rate optimization, A/B testing, and lead-generation strategy in collaboration with design and development.
• Own SEO and GEO strategy, audience segmentation, database hygiene, and cross-functional alignment with Sales, Revenue Operations, and Product.

Requirements

• 8–10+ years of experience in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup.
• 5+ years of hands-on HubSpot experience, including marketing automation, workflows, and reporting.
• Experience measuring and reporting on marketing performance across channels, including attribution, forecasting, and ROI analysis.
• Strong understanding of campaign analytics, A/B testing, and conversion optimization.
• Experience implementing and optimizing campaigns across owned and paid channels.
• Working knowledge of SEO best practices and familiarity with the GEO landscape and AI search visibility.
• Experience owning or contributing to website strategy with a conversion and lead-generation mindset.
• Experience with audience segmentation and CRM/database management.
• Ability to manage multiple projects in a fast-moving environment and communicate complex data as actionable stakeholder insights.

Culture & Benefits

• Join a fast-moving startup building at the center of AI and the emerging AI marketing ecosystem.
• Work on challenging problems in the mar-tech industry with immediate ownership and impact.
• Collaborate with an experienced, high-performing, globally distributed team.
• Operate in a culture valuing grit, strategic thinking, cross-functional collaboration, craftsmanship, accountability, and adaptability.
• Opportunity for significant career growth as the business scales.