Head of Growth Marketing (Fintech)

Location: On-site in New York City, United States.

Company

hirify.global is a modern banking platform for startups and growth-stage companies, offering accounts, cards, expense management, bill payment, and bookkeeping in one connected platform.

What you will do

• Own growth targets for new funded customers and gross profit, breaking them into channel goals.
• Build and run a fast, rigorous experimentation program with briefs, tracking, scale-or-kill thresholds, shared reporting, and retrospectives.
• Manage paid acquisition across Google Ads, LinkedIn, Meta, and connected TV, including agency partners and channel economics.
• Improve conversion from first click to funded account through landing-page, onboarding, lifecycle, and nurture experiments.
• Partner with growth engineering, marketing operations, data, BDRs, and account executives on experimentation, lead routing, outbound programs, attribution, and conversion tracking.
• Build AI agents and daily routines that analyze funnel and CRO data, generate hypotheses, draft variants, and report results.

Requirements

• 5–7+ years of experience in growth or performance marketing, including at least two years leading growth at a B2B, fintech, or high-velocity SaaS company.
• Revenue-oriented experience focused on funded customers and gross profit, with measurable results.
• Experience running a high-volume experimentation program while maintaining speed and rigor.
• Hands-on experience designing incrementality tests and holdouts, and explaining the limitations of last-click reporting to executives.
• Hands-on experience with paid search, paid social, lifecycle email, and outbound campaigns.
• Comfort with SQL and modern data and marketing tools.
• Ability to build AI agents independently using Claude Code or similar tools.
• Ability to lead through influence, partner with engineering as a peer, and rally cross-functional teams around one goal.
• Comfort working in a regulated business with exact disclosures, verified claims, and compliance review.
• Must be based in New York City and work in the office with the team.

Nice to have

• Experience managing people.

Culture & Benefits

• Work in an inclusive and equitable environment.
• Receive ongoing professional growth support.
• Collaborate with growth engineering, marketing operations, data, BDR, sales, design, and engineering teams.