Senior Manager, Marketing, Canada & LATAM (AdTech)

Location: Toronto, Canada; hybrid schedule with remote work on Monday and Friday and in-office work Tuesday through Thursday. Periodic travel across Canada, LATAM, and the U.S. is required as business needs require.

Base salary: CAD 155,000–165,000 annually in Toronto, plus an annual performance-based bonus and equity.

Company

hirify.global is an independent sell-side advertising platform that helps publishers monetize content across CTV, streaming, online video, display, and audio, processing billions of advertising transactions.

What you will do

• Build and execute regional marketing plans for Canada and LATAM with International Marketing, Sales, Product Marketing, and Communications.
• Adapt global messaging, campaigns, thought leadership, content, and experiences for local markets and audiences.
• Plan and deliver integrated programs across events, conferences, executive dinners, customer roundtables, content, partnerships, sponsorships, and digital channels.
• Partner with Sales to identify growth opportunities and translate commercial priorities into actionable marketing programs.
• Manage regional budgets, timelines, vendors, program performance, and recommendations for future activity.
• Share market intelligence and create repeatable programs, processes, and playbooks for growing markets.

Requirements

• 6+ years of B2B marketing experience, preferably in advertising technology, media, technology, SaaS, or a related industry.
• Experience supporting regional or international markets, ideally with direct experience in Canada and/or Latin America.
• Strong understanding of digital advertising, media, or the programmatic ecosystem, with interest in CTV, streaming, and digital media.
• Experience partnering with Sales or other commercial teams and translating business priorities into marketing programs.
• Track record of executing integrated marketing programs and events from strategy through execution and measurement.
• Strong writing, storytelling, communication, interpersonal, and relationship-building skills across functions, cultures, and geographies.
• Excellent project management skills, with the ability to manage multiple priorities, stakeholders, and deadlines.
• Hands-on, entrepreneurial mindset with the ability to build from scratch and take ownership.
• Ability to work across time zones and collaborate with global teams; willingness to travel periodically across Canada, LATAM, and the U.S.

Nice to have

• Portuguese fluency, particularly Brazilian Portuguese, is strongly preferred.
• French language skills, particularly for the Canadian market.
• Spanish language skills.

Culture & Benefits

• Hybrid work schedule with two remote days and three in-office days each week.
• Annual performance-based bonus, equity, employee stock purchase plan, comprehensive benefits, and an RRSP savings plan with employer match.
• Holiday breaks, quarterly wellness days, family-focused benefits, parental leave, mental health resources, fitness reimbursement, and a cell phone subsidy.
• Career frameworks, learning programs, internal mobility, leadership pathways, and structured skill development.
• Collaborative and inclusive culture with volunteer opportunities, charitable contribution matching, culture programs, and peer-to-peer recognition.