Senior Media Manager (Brand Operations)

Location: Toronto, Canada; full-time onsite role.

Salary: CAD 128,000–160,000 per year.

Company

Procter & Gambl's Brand Operations team develops media expertise, capabilities, and go-to-market strategies for the P&G brand portfolio in collaboration with Canadian, North American, and global brand and media teams, agencies, and media partners.

What you will do

• Identify, build, and manage centralized media capabilities that enable category media teams to drive media-led growth.
• Provide thought leadership across major media spend pools, including linear TV, to improve reach, effectiveness, and efficiency.
• Lead centralized media operations, including budget management, media stewardship, and agency governance.
• Lead media training and knowledge-building initiatives for P&G.
• Manage agency and key supplier relationships, develop new partnerships, and evaluate current and emerging media opportunities.
• Build effective partnerships across P&G category teams, US and global media teams, agencies, and media partners.

Requirements

• At least a bachelor's degree from an accredited university in any major.
• More than 8 years of strategic media experience, preferably with a media agency or multichannel national advertising client.
• Strong analytical skills and the ability to connect data, brand goals, and opportunities.
• Experience identifying and leading the development of new ideas, techniques, procedures, services, or products.
• Proven ability to collaborate and network effectively across internal boundaries.
• More than 7 years of media planning experience, with advanced understanding of most or all media vehicles and channels.
• Experience using industry-standard planning tools and datasets to enable and train category media managers.
• Strong knowledge of buying and investment processes and tools across media types, particularly TV, programmatic buying, reserved digital, social, and search.
• Strong management, communication, project management, and attention-to-detail skills, including the ability to manage multiple stakeholders and priorities and present ideas to senior management.

Culture & Benefits

• Full-time position based in Toronto.
• Collaboration with Canadian, North American, and global media teams.
• Work with agency partners, media partners, and key suppliers across the evolving media landscape.