Manager, Brand Strategy & Governance

Location: Toronto, Ontario, Canada; hybrid work with the flexibility to work from the office and virtually based on business, client, and employee needs. Other location: Waterloo, Ontario.

Base pay range: CAD 85,000–128,000 per year, with eligibility for discretionary incentive plans.

Company

hirify.global is a global financial services organization focused on helping clients achieve lifetime financial security and live healthier lives.

What you will do

• Maintain hirify.global’s brand architecture and build brand governance programs, including creative reviews, brand policies, and training.
• Develop and update brand strategy tools and resources, including playbooks and quick reference guides.
• Support the rollout of the refreshed hirify.global brand across global markets and drive industry-leading brand governance practices.
• Manage corporate identity activities, including global trademarks, searches, registrations, domain names, legal coordination, and brand monitoring.
• Develop employee engagement programs that deepen understanding and alignment with the brand.
• Build relationships with business partners and support global marketing campaigns across channels, with a focus on digital.

Requirements

• University or college degree in Marketing, Business, or Communications. An MBA is an asset.
• Six to eight years of progressive marketing experience.
• Knowledge of brand management principles, best practices, and processes.
• Strong relationship management and consulting skills, including diplomacy, mediation, and a collaborative approach with senior leaders.
• Business acumen and the ability to translate business strategies and goals into brand alignment opportunities.
• Strong communication and writing skills, with the ability to support recommendations and positions with factual content.
• Ability to lead through influence, guide project teams without direct authority, hold stakeholders accountable, and communicate goals and plans effectively.
• Results-oriented and decisive problem-solving skills in a complex environment.
• Proven organization and project management skills in a matrix environment, including management of multiple projects, tasks, and budgets.

Nice to have

• MBA.
• Brand agency experience.

Culture & Benefits

• Flexible benefits available from the first day of employment.
• Career paths with networking opportunities.
• Inclusive and respectful workplace focused on employee potential and well-being.
• Recognized as a 2026 Best Workplace in Ontario and awarded Canada Order of Excellence for Mental Health at Work.
• Hybrid work flexibility between office and virtual environments.

Hiring process

• Only selected applicants will be contacted for an interview.
• Artificial intelligence may be used to support candidate sourcing, screening, and interview scheduling.