Global Solution Marketing Director, Oil & Gas

Location: Hybrid, Ottawa, Ontario, Canada; 10–25% travel required as needed.

Salary: $135,000–$175,000 annually plus bonus.

Company

hirify.global delivers enterprise software through a cloud-based platform, serving organizations globally with embedded digital innovation.

What you will do

• Define, own, and execute the global Oil & Gas marketing strategy and annual demand generation plan aligned with industry growth and go-to-market objectives.
• Build and lead a global marketing team, manage the Oil & Gas marketing budget, and allocate investment to maximize pipeline contribution and return.
• Own content strategy and production across thought leadership, solution messaging, webinars, event toolkits, and digital content.
• Define and execute ABM for priority target accounts in partnership with sales and business development.
• Enable business development, account management, and regional marketing teams with campaign kits, targeting, messaging, channel plans, execution steps, and success metrics.
• Track campaign performance, optimize MQLs, SQLs, and pipeline creation, strengthen hirify.global Cloud's Oil & Gas value proposition, optimize industry web pages for SEO, AEO, user journey, and conversion, apply AI-powered tools, and lead sector events and analyst relations.

Requirements

• 10+ years of progressive marketing experience, including at least 5 years in a senior leadership role.
• Demonstrable experience marketing to or working within the Oil & Gas industry.
• Proven B2B enterprise software or SaaS marketing experience, ideally in ERP, EAM, FSM, or adjacent domains.
• Exceptional written and verbal English communication skills, including executive narrative development, senior leadership presentations, and adapting messaging across audiences and formats.
• Experience in a global, matrixed organization and the ability to navigate diverse cultures, collaborate across regions, and adapt strategies to international markets.
• Proven ability to use AI-driven marketing technologies and platforms to improve campaign performance, content development, and workflow automation in B2B environments.
• Strong leadership and alignment skills across sales and marketing.

Nice to have

• Familiarity with enterprise MarTech and CRM platforms such as HubSpot, Demandbase, Sitecore, Writer, and Canva, including evaluating and governing their use at scale.
• Knowledge of the competitive enterprise software landscape in Oil & Gas, including SAP, Oracle, ABB, AVEVA, or adjacent vendors.

Culture & Benefits

• Hybrid work opportunities with flexible workplace practices.
• Flexible paid time off, including sick and holiday leave.
• Medical, dental, and vision insurance, plus flexible spending accounts.
• Life insurance, disability benefits, and tuition assistance.
• Community involvement and volunteering events.