Senior Customer Growth Strategist (Fintech)

Location: Madrid (Vía de los Poblados), with an agreed hybrid arrangement between the ING Madrid office and working from home.

Company

hirify.global is part of ING, a fully online international bank with more than 1,800 employees and a presence in more than 40 countries.

What you will do

• Define customer development and customer value strategies across products, segments, lifecycle stages, channels, and customer journeys.
• Identify and prioritize growth opportunities, translating them into strategic priorities, investment recommendations, and commercial initiatives.
• Analyze customer, transactional, product, campaign, behavioural, sales, and financial data to test hypotheses and uncover actionable insights.
• Develop strategies for acquisition, engagement, retention, cross-sell, primary banking relationships, sales, and recurring income.
• Define communication, targeting, channel orchestration, KPI, and measurement frameworks; monitor performance and recommend corrective actions.
• Align Product, Marketing, Digital Sales, Analytics, Finance, and other stakeholders around customer growth priorities and decisions.

Requirements

• Bachelor’s or Master’s degree in Business, Economics, Finance, Engineering, Mathematics, Data Analytics, or a related field.
• Significant experience in customer strategy, growth, commercial strategy, business analytics, CRM, customer value management, or a related area.
• Ability to identify growth opportunities through data analysis and customer insights and translate them into strategic initiatives.
• Strong strategic, commercial, analytical, prioritization, problem-solving, communication, storytelling, influencing, and stakeholder-alignment skills.
• Experience working with customer, transactional, product, campaign, behavioural, sales, and financial data.
• Understanding of customer lifetime value, profitability, incremental value, return on investment, segmentation, targeting, campaign strategy, and channel orchestration.
• Experience defining or influencing customer growth, customer value, engagement, cross-sell, retention, or primary banking strategies.
• High autonomy, intellectual curiosity, and willingness to challenge existing assumptions.
• Very good oral and written English skills and the ability to work in an international, cross-functional environment.

Nice to have

• Knowledge of SQL and analytical tools; comfort exploring data, conducting analytical investigations, validating hypotheses, and partnering with data specialists.

Culture & Benefits

• Hybrid work arrangement agreed between the employee, team, and ING Madrid office, plus an international remote work program.
• Health insurance for the employee and family, life insurance, pension plan, and flexible remuneration options.
• Restaurant card, free company shuttle with six Madrid routes, banking benefits, and special mortgage conditions after six months.
• Office facilities include medical services, physiotherapy, gym, electric mobility solutions, hairdresser, and an employee assistance service.
• Gympass, employee networks, and 360-degree physical, mental, social, and purpose-oriented wellbeing support.
• Culture focused on diversity, inclusion, belonging, collaboration, innovation, agile methodologies, and sustainability.

Hiring process

• Apply only through ING’s official careers site or ING job postings on LinkedIn.
• Legitimate communications come from @ing.com or @myworkday.com; no payments or banking details will be requested.