Director, Social and Influencer

Location: United States; Remote

Salary: $45,000–$165,000 base salary annually

Company

hirify.global is a wellness-focused direct-to-consumer consumer packaged goods brand.

What you will do

• Own social and influencer strategy, team, budget, performance, and execution.
• Define organic social content pillars, brand voice, visual identity, and recurring franchises.
• Identify cultural trends and translate them into high-performing content.
• Direct creative production with designers, editors, and creators.
• Own creator programs across seeding, paid partnerships, whitelisting, and ambassador initiatives.
• Build creator tooling, processes, relationships, and reporting to scale content, word of mouth, and measurable revenue.

Requirements

• 8+ years of experience building and managing social and influencer programs, ideally in DTC/CPG wellness.
• Experience leading and developing a team while remaining hands-on.
• Experience building organic social around a clear content strategy.
• Deep understanding of Instagram, TikTok, YouTube, and contemporary internet culture.
• Strong instincts for culture, creative development, and compelling content.
• Direct experience building and scaling seeding and/or ambassador programs with a 100+ creator roster.
• Deep understanding of the creator ecosystem, including sourcing, negotiation, and relationship building.
• Experience with paid creator amplification and performance metrics such as CAC.
• Strong analytical skills and ability to connect social and influencer activity to business outcomes.
• Collaborative, low-ego approach and comfort working with creative, growth, and cross-functional teams; self-starter able to set strategy and manage details in a fast-paced environment.

Culture & Benefits

• Remote work for team members working in the United States.
• Medical, vision, dental, and prescription coverage for team members working 32+ hours per week, with 75% of employee premiums covered.
• Company-sponsored 401(k) plan with a match of up to 80% of contributions, capped at 5% of salary, starting in the first day of the fourth month.
• Salaried employees receive a $500 monthly wellness credit through JOON.
• Helpr backup childcare and family support for vetted caregiver access.