Senior Product Marketing Manager (Public Sector)

Location: Remote, New York

Salary: Zone 1 $173K–$230K annually; Zone 2 $152K–$200K annually. Equity and bonus offered.

Company

hirify.global is a blockchain data platform that uses deep blockchain data and AI to help organizations investigate illicit activity, manage risk exposure, and develop market solutions.

What you will do

• Define and evolve the public-sector value narrative and messaging for agency leaders, investigators, intelligence analysts, regulators, and tax specialists.
• Create narratives, proof points, strategic assets, sales plays, solution briefs, talk tracks, and discovery frameworks for government opportunities.
• Translate product and R&D innovation into industry solutions, use cases, launches, platform capabilities, and commercial offerings.
• Shape customer-facing value narratives for pricing, packaging, usage-based models, business cases, operational value, and mission impact.
• Own public-sector competitive intelligence and convert customer, field, partner, and market insight into positioning and repeatable use cases.
• Partner with Product, Sales, Marketing & Communications, subject-matter experts, GTM, and Enablement teams to scale narratives into field tools.

Requirements

• 5–8 years of experience in product, solutions, industry, or B2B enterprise technology marketing, including marketing to public-sector customers in law enforcement, intelligence, regulatory, or tax functions.
• Demonstrated ability to build positioning and messaging that changes how customers and sellers understand a problem.
• Exceptional writing and editorial judgment, including crisp headlines, persuasive narratives, practical sales content, and executive-level messaging.
• Strong understanding of public-sector buying journeys, decision-making processes, and mission-oriented sales motions.
• Ability to connect technical capabilities to mission and operational value for executive buyers and hands-on users.
• Collaborative self-starter able to work independently across R&D, Sales, technical and revenue teams, and senior leaders on ambiguous, multi-stakeholder work.

Nice to have

• Experience with blockchain, digital assets, or crypto-native financial infrastructure.
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
• Familiarity with consumption- or usage-based pricing and packaging.
• Familiarity with investigative, intelligence, national-security, regulatory, or tax use cases and policy developments shaping digital-asset markets.

Culture & Benefits

• Remote role with equity and bonus eligibility.
• AI is treated as a core way of working, with an expectation that employees develop AI fluency, experiment with provided tools, and take ownership of output quality.
• Work in a diverse, globally distributed environment committed to inclusion and continually improving its diversity culture.
• Interview accommodations are available for candidates with disabilities.