Marketing Automation Manager (AI)

Location: Hybrid in Linköping, Sweden; address listed as Torsgatan 11, Stockholm, Sweden

Company

Aceve builds AI-first digital tools for electricians, plumbers and contractors, with more than 900 employees across 8 countries and brands serving 7 customer markets.

What you will do

• Own the full marketing automation lifecycle from form submission and lead routing through dynamic lists, scoring, grading, Engagement Studio programs, branching, suppression and dynamic content.
• Build AI agents that reason over Salesforce and Data Cloud, identify data issues, make guarded decisions and provide useful summaries to Sales.
• Identify automation opportunities across reporting, broken flows, synchronization errors, record enrichment, LLM-assisted copy and personalised sequences.
• Maintain the Salesforce–Account Engagement connector and Marketing Data Sharing Rules across Business Units.
• Own Connected Campaigns, data flows and multi-touch attribution reporting tied to pipeline and revenue.
• Collaborate with Sales on lead handoff criteria, upsell and cross-sell, pipeline reviews, predictive scoring and AI-driven personalisation.

Requirements

• Previous hands-on experience properly building marketing automation in Salesforce Account Engagement (Pardot), Marketo or Eloqua, with the ability to explain a completed project and its results.
• Experience with nested rule logic, Page Actions, Custom Redirects, progressive profiling, scoring and grading.
• Strong Salesforce knowledge, including Campaign Membership, meaningful member statuses and Lead Source management after conversion.
• Hands-on use of LLMs for copy, segmentation and planning, plus enrichment and intent tools such as Clay, Apollo, Clearbit, Bombora or 6sense.
• Ability to measure work against pipeline and revenue rather than only opens and clicks.
• Fluent written and spoken English.
• Working knowledge of GDPR and PECR, including double opt-in, preference centres and explainable consent practices.

Nice to have

• Experience with 6sense Revenue AI, Adobe Marketo Engage, Demandbase One or Agentforce workflows in MCAE.
• Pre-send QA with Litmus or Email on Acid, and SPF, DKIM and DMARC awareness.
• UTM taxonomy and asset-foldering hygiene.
• HTML for email templates, basic CMS or WordPress for Account Engagement forms, and GA4 event validation.

Culture & Benefits

• AI-first environment with investment and autonomy to redesign how work is done.
• High-growth environment focused on scaling digital tools for the construction industry.
• Autonomy and accountability in leading the marketing automation area.
• Inclusive workplace committed to diversity and equal opportunity.