Senior Brand Manager (CPG)

Location: Remote, United States

Salary: $120,000–$140,000 base salary per year; equity and benefits are additional.

Company

hirify.global is hiring for its Brand Marketing department to develop and strengthen the brand across consumer and commerce channels.

What you will do

• Develop go-to-market strategies for campaigns and product launches, including positioning, creative, and integrated execution.
• Build brand plans with creative, channel, social, events, and partnerships teams.
• Translate consumer insights and brand strategy into activations that drive awareness, trial, and loyalty.
• Guide brand expression across DTC, Amazon, retail, social, events, and partnerships while maintaining cohesion.
• Identify culturally relevant opportunities and support product and brand partnerships that drive affinity, acquisition, and retention.
• Coordinate cross-functional initiatives, report performance and learnings, and refine the approach using data, consumer response, and cultural feedback.

Requirements

• 6+ years of experience in brand management or an equivalent marketing role, ideally in CPG.
• Track record of developing and executing integrated brand plans and go-to-market strategies.
• Experience in a DTC-first business with omnichannel exposure across Amazon and retail.
• Ability to translate consumer insights and brand strategy into resonant marketing.
• Strong instincts for culture, creative, and compelling brand storytelling.
• Strong project management skills and the ability to move quickly across multiple workstreams.
• Collaborative, low-ego approach and comfort working cross-functionally across an organization.
• Clear communication and problem-solving skills, with the ability to operate and influence decisions independently.
• Self-starter mindset, ownership, original ideas, and the ability to thrive in a fast-paced environment.

Culture & Benefits

• Remote work in the United States.
• Medical, vision, dental, and prescription coverage for team members working 32+ hours per week; hirify.global covers 75% of employee premiums.
• Company-sponsored 401(k) plan after the first day of the fourth month, with a match of up to 80% of contributions capped at 5% of salary.
• Salaried employees receive a $500 monthly wellness credit through JOON.
• Access to Helpr backup childcare and family support services.