Associate Marketing Brand Manager (Wine & Spirits)

Location: Paso Robles, California; additional locations in Lompoc, Los Angeles, and Santa Barbara, California. Office-based role with up to 30% travel and occasional weekend and evening availability required.

Salary: $96,700–$153,600 per year. Benefits include paid time off, medical, dental and vision insurance, and a 401(k).

Company

hirify.global develops and manages businesses across multiple industries; this role supports the Constellation Brands Wine & Spirits Division portfolio.

What you will do

• Develop and execute short- and long-term brand strategies, plans, tactics, and marketing objectives for assigned wine and spirits brands.
• Support consumer segmentation, targeting, positioning, qualitative and quantitative research, and the development of actionable consumer, shopper, retailer, category, and competitive insights.
• Coordinate national and local advertising, media planning, retail and trade promotions, point-of-sale programs, events, auctions, and charitable or trade-related activities.
• Manage brand budgets, purchase orders, invoices, forecasts, and financial tracking while balancing spending against volume, profitability, and return on investment.
• Analyze brand and business performance, sales impact, wholesaler execution, and marketing profitability with Business Analysis and Finance teams.
• Partner with field sales, management, corporate communications, agencies, luxury events, Hospitality, eCommerce, Wine Club, DTC, and retail/trade marketing teams.

Requirements

• Bachelor’s degree in Marketing, Business, Management, or a relevant field.
• Progressive CPG industry experience with 3–5 years of brand management experience, or 1–2 years of brand management experience combined with an MBA.
• Strong analytical skills, including the ability to use trend analysis, syndicated and customized research, and other data sources to produce actionable insights.
• Strong commercial and financial acumen, including experience working with P&Ls, budgets, forecasts, and marketing expenditure analysis.
• Professional maturity, exceptional organization, project management skills, and the ability to manage complex priorities, budgets, expectations, and results.
• Strong writing, presentation, verbal communication, persuasion, interpersonal, creativity, and creative evaluation skills.
• Demonstrated ability to build and lead cross-functional teams and manage multiple agency partners.
• Ability to communicate strategies and plans to senior management, sales organizations, field personnel, wholesaler representatives, suppliers, and agency partners.
• Genuine desire and passion for the alcohol industry; ability to lift 40 pounds occasionally, sit at a workstation for up to two-hour intervals, work in a normal office environment, travel up to 30%, and work occasional weekends and evenings. A valid U.S. passport is required.

Nice to have

• Exposure to the beverage industry.
• Exposure to brand strategy development, including consumer segmentation, targeting, positioning, brand architecture, and annual brand planning.
• Exposure to developing creative briefs for agencies and internal support groups across the marketing mix.

Culture & Benefits

• Cross-functional collaboration with internal teams, external partners, agencies, distributors, retailers, and suppliers.
• Work in a hospitality-oriented wine industry environment with flexibility in work style and schedule.
• Paid time off and medical, dental, and vision insurance.
• 401(k) and other benefits for eligible employees.
• Reasonable accommodations may be provided for individuals with disabilities.