Brand Manager, Vicks

Location: Marlborough, Massachusetts, USA; hybrid with three days onsite per week, Tuesday through Thursday, and remote work available Mondays and Fridays.

Salary: $95,843–$120,000 annual base pay in Massachusetts, plus bonus.

Company

hirify.global is a global consumer products company managing brands including Vicks, Braun, PUR, Honeywell, Hot Tools, Drybar, Curlsmith, and Revlon.

What you will do

• Develop and execute brand growth strategies that increase sales, market share, and consumer engagement.
• Analyze consumer, customer, category, competitive, and market trends to identify growth opportunities.
• Lead go-to-market strategies for product launches, line extensions, product refreshes, and seasonal programs.
• Develop brand messaging, creative briefs, packaging, product claims, digital content, advertising, product detail pages, and marketing campaigns.
• Partner with Sales, Finance, Consumer Insights, Demand Planning, Innovation, Licensing, Creative, and external agencies.
• Manage the Vicks portfolio, including SKU profitability, rationalization, cost-saving initiatives, retailer materials, and growth across Amazon, Walmart, Target, and other retail partners.

Requirements

• Bachelor’s Degree.
• 5+ years of marketing experience.
• Authorization to work in the United States on a full-time basis.
• Strong e-commerce and digital marketing experience, including digital content development and experience planning.
• Strong analytical, problem-solving, communication, presentation, collaboration, influencing, project management, and time management skills.
• Experience with competitive and market trend analysis, traditional and digital media, content, influencer, and PR strategies.
• Understanding of costing, pricing analysis, P&L management, U.S. retail, pricing strategy, and promotion planning.
• Ability to balance long-term strategy with short-term business needs, make decisions, manage multiple projects, and take ownership of responsibilities.
• Fluent English, spoken and written.

Culture & Benefits

• Flexible hybrid work model supporting collaboration and productivity.
• Healthcare, dental, vision, paid holidays, paid parental leave, PTO, and paid charitable leave.
• 401(k) with company match, basic life insurance, short-term and long-term disability coverage.
• Educational assistance and a culture focused on inclusion, collaboration, innovation, and employee development.