Digital Marketing Manager (B2B)

Location: New York City office with 10–20% onsite/hybrid work; flexible working and work-from-home support are available.

Salary: $95,000–$110,000 per year.

Company

hirify.global is a company with teams and offices in New York City, London, and Manchester.

What you will do

• Translate marketing strategy briefs into end-to-end digital channel plans, including nurture journeys, client and partner communications, product launches, and event promotions.
• Build, run, and optimize paid digital and social campaigns aligned with the growth marketing strategy.
• Manage audience targeting, CRM data hygiene, campaign tracking, attribution, and reporting.
• Lead A/B testing across messaging, channels, and landing pages, turning performance insights into campaign optimizations.
• Collaborate with Website, Content, Growth, Product and Partner Marketing, Client Marketing, Events, and Sales stakeholders on conversion journeys and co-marketing initiatives.
• Manage multiple concurrent projects while maintaining quality assurance across brand consistency, accessibility, tracking, links, and timely delivery.

Requirements

• Demonstrated experience in digital marketing, demand generation, growth marketing, or a related role, ideally in a B2B environment.
• Hands-on experience building and executing multi-channel digital marketing campaigns.
• Strong working knowledge of email marketing, marketing automation, audience segmentation, and nurture journeys.
• Experience managing or executing paid digital campaigns, including paid social.
• Experience with campaign tracking, analytics, attribution, and performance reporting.
• Ability to interpret marketing data, identify meaningful insights, and translate them into specific actions and optimizations.
• Experience with CRM and marketing automation platforms, including understanding how campaign, contact, and engagement data flow between systems.
• Understanding of conversion optimization and testing methodologies, with strong attention to detail across campaign setup, segmentation, tracking, links, and communications.
• Strong project management, organizational, collaboration, judgment, problem-solving, ownership, and independent working skills, including the ability to manage multiple campaigns and proactively identify improvements.

Culture & Benefits

• Company-paid medical, dental, and vision insurance.
• 21 days of PTO, 14 paid holidays, and 10 paid sick days.
• 401(k) with a 4% employer match.
• Two paid volunteering days per year, professional development opportunities, and a paid month-long sabbatical after five years.
• Flexible working with work-from-home equipment support; remote and non-local team members work from home most of the time.
• Inclusive working environment with office-based social activities, free snacks and drinks, and an onsite stipend for local NYC employees.

Hiring process

• Application followed by a first interview, second interview, and final interview.
• Successful candidates proceed to an offer and hiring stage.