Senior Manager, Integrated Marketing

Location: Remote; candidates must be currently and physically based in the United States.

Salary: $114,800–$129,146 base compensation, plus possible sales-based incentive or performance-based bonus.

Company

hirify.global is a consumer intelligence company providing consumer buying behavior insights, analytics, and technology platforms across global markets.

What you will do

• Own integrated marketing strategy for approved growth opportunities and translate business priorities into audience strategies, campaign briefs, messaging, and investment recommendations.
• Partner with Sales, Customer Success, Product, Product Marketing, and business leaders to assess opportunities, prioritize programs, and recommend resource allocation.
• Create campaign narratives using customer insight, market intelligence, competitive context, and demonstrated use cases.
• Guide cross-functional planning and delivery across campaign management, content and creative, marketing operations, paid media, events, and Product Marketing resources.
• Develop budget recommendations, track program spending, and make resource tradeoffs when demand exceeds capacity.
• Evaluate campaign and channel performance, recommend improvements or expansion, and apply AI tools to research, messaging development, and analysis while assessing output quality.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 7+ years of progressive B2B marketing experience, including ownership of integrated strategies and programs tied to commercial objectives.
• Ability to translate broad business opportunities and incomplete inputs into focused audience strategies, credible messaging, and actionable campaign briefs.
• Experience leading complex cross-functional initiatives and influencing senior stakeholders without direct reporting authority.
• Strong commercial and analytical judgment, including experience using CRM and marketing performance information to inform investment decisions.
• Experience planning and tracking marketing budgets.
• Practical experience applying AI tools to marketing work and assessing the reliability of their outputs.
• Strong communication and stakeholder-management skills.

Nice to have

• Experience with email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics, or Pardot.
• Experience using CRM platforms such as Microsoft Dynamics or Salesforce.
• Experience leading programs through shared marketing resources in a matrixed organization.

Culture & Benefits

• Flexible working environment.
• Comprehensive health insurance, life insurance, and industry-leading parental leave.
• Volunteer time off and LinkedIn Learning.
• Education support and Employee Assistance Program.
• Inclusive workplace committed to diversity, equity, and inclusion.