Director, Product Marketing (Gaming)

Location: Hybrid, onsite 3 days per week at offices in Los Angeles, California; Novato, California; or Seattle, Washington, United States. Candidates must be legally authorized to work in the United States without current or future employer sponsorship.

Salary: $182,800–$270,520 per year, depending on market location and individualized factors. Additional compensation may include bonus and/or equity awards.

Company

hirify.global develops and publishes video games including NBA hirify.global, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, XCOM, WWE hirify.global, TopSpin, and PGA TOUR hirify.global through studios such as Visual Concepts, Firaxis Games, Hangar 13, 31st Union, and others.

What you will do

• Develop and drive the global product marketing strategy for a new IP from 31st Union from development through launch and live service.
• Serve as a strategic delegate for the Head of Marketing and represent Global Marketing across cross-functional initiatives.
• Develop global campaign strategy and translate positioning and the player promise into marketing programs across reveal, launch, and live service.
• Use consumer research, player behavior, competitive intelligence, and market dynamics to shape product and marketing recommendations.
• Partner with Development, Product, Creative, Community, PR, Commercial, and other publishing teams to align the game experience, messaging, campaigns, and player-facing assets.
• Lead, mentor, and develop the Product Marketing team while driving complex initiatives from ambiguity through execution.

Requirements

• 10+ years of experience in Product Marketing, Franchise Marketing, Product Management, Brand Marketing, or related consumer-facing disciplines, including meaningful leadership experience.
• Significant experience marketing free-to-play and/or live-service games, with a strong understanding of player acquisition, engagement, retention, content cadence, community, and lifecycle marketing.
• Experience developing positioning, audience strategy, value propositions, and go-to-market strategies for large-scale consumer products.
• Experience partnering directly with game development or product teams and influencing decisions through consumer and market insight.
• Strong strategic leadership, judgment, ownership, autonomy, and the ability to make sound decisions with incomplete information.
• Deep understanding of games, player behavior, competitive landscapes, game systems, progression, social dynamics, and how design decisions influence player motivation and market potential.
• Exceptional written, verbal, and executive presentation skills, with the ability to simplify complexity and influence senior leaders.
• Experience managing, mentoring, and developing high-performing marketers.
• Proven ability to lead across highly matrixed, cross-functional organizations through influence rather than authority.
• High standards for quality and execution, with the ability to move from strategy to hands-on delivery.

Nice to have

• Experience marketing AAA, premium, free-to-play shooters or competitive multiplayer games globally, particularly across PC and console.
• Experience taking a new IP or live-service game from development through launch and ongoing operations.
• Experience developing global marketing strategies across PC and console.
• Deep familiarity with competitive multiplayer games, player behavior, and the evolving live-service market.
• Experience with consumer research, audience segmentation, competitive analysis, and translating insights into product strategy.
• Experience working with first-party platforms and strategic gaming partners.
• Genuine curiosity about player motivations, retention, gaming culture, genres, competitive ecosystems, player communities, and the evolving market.

Culture & Benefits

• Hybrid work with three onsite days per week.
• Regular full-time employees are eligible for medical, dental, vision, and basic life insurance.
• 14 paid holidays, 15–25 days of paid vacation or eligibility for a discretionary time off program, and up to 10 paid sick days.
• Paid parental and compassionate leave, mental health and wellbeing programs, family planning support, commuter benefits, and fitness-related reimbursements.
• Eligibility to participate in the 401(k) plan and Employee Stock Purchase Program.
• Equal opportunity workplace with reasonable accommodation available for qualified individuals with disabilities.

Hiring process

• Interviews and candidate communications are conducted through official hirify.global channels; instant messaging apps and personal email accounts are not used.