Senior Manager, Customer Advocacy Programs

Location: Menlo Park, California, United States; hybrid work schedule with regular in-person attendance.

Salary: $188K–$246.7K.

Company

Snowflake delivers the AI Data Cloud, a platform for data warehousing, data lakes, data engineering, data science, data application development, and data sharing across public clouds.

What you will do

• Own the strategy and end-to-end execution of customer advocacy programs, including billboard activations, LA28 customer activation, the Black Diamond Council, and Alpine Club.
• Lead customer story development, approvals, media placement, launches, amplification, and differentiated customer experiences.
• Lead engagement, programming, communications, recruitment, and meetings for the executive-level Black Diamond Council Customer Advisory Board.
• Translate advisory board insights into recommendations for business, product, and marketing strategy.
• Build program frameworks, activation calendars, repeatable processes, budgets, timelines, and launch readiness across regions.
• Coordinate Brand, Creative, Media, Events, PR, Product Marketing, Social, Web, Sales, agencies, and vendors while tracking program performance and reporting to leadership.

Requirements

• Customer-obsessed mindset with the ability to identify compelling customer stories and experiences.
• Proven ability to build trusted relationships with senior executives, including CIOs, CDOs, and communications leads at enterprise-scale organizations.
• Strong understanding of the customer lifecycle and the role of customer marketing and advocacy in acquisition, expansion, and retention.
• Deep experience leading complex, multi-stakeholder advocacy programs, executive programs, or integrated campaigns from strategy through launch.
• Exceptional program and project management skills, with the ability to run multiple high-visibility programs and coordinate cross-functional teams simultaneously.
• Strong strategic judgment, outstanding written and verbal communication skills, and confidence presenting to internal and external executives.
• Experience managing agency and vendor relationships and budgets, and translating creative feedback effectively.
• Highly organized, self-directed, and effective in ambiguous, fast-moving environments.

Nice to have

• 8+ years of experience in customer marketing, customer advocacy, executive programs, or integrated campaign management in B2B SaaS or enterprise technology.
• Experience building and running a Customer Advisory Board or executive community program for senior technology leaders.
• Track record of delivering high-profile brand moments, including billboard and out-of-home campaigns, major sporting event or sponsorship activations, and marquee event programs featuring recognizable customer brands.
• Familiarity with corporate communications dynamics and co-marketing sensitivities involving publicly traded or privacy-conscious enterprise brands.
• Ability to influence senior stakeholders with confidence and credibility.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with Google Suite, Salesforce, Tableau, and Wrike.

Culture & Benefits

• Work in a small, tight-knit, dynamic Customer Marketing team focused on customer relationships, retention, loyalty, and advocacy.
• Operate in an AI-native, experimental, fast-moving environment with an emphasis on curiosity, low ego, and testing new ways of working.
• Partner across Brand, Creative, Media, Events, PR, Product Marketing, Social, Web, Sales, and external agencies.
• Follow company confidentiality and security standards for handling sensitive customer data.