Field Marketing Manager (Event Marketing)

Location: Remote from anywhere, with an option to work onsite in Belgrade or London offices.

Company

Mobile SaaS platform that helps apps manage in-app purchases and paywalls, serving more than 20,000 apps and processing over $3B in annual subscriptions.

What you will do

• Build and own the event strategy and portfolio across hirify.global and FunnelFox, defining formats, audiences, purposes, payback targets, and cadence.
• Launch and run an annual flagship conference and develop scalable dinners, roundtables, side events, meetups, and online formats across cities.
• Evaluate event performance using financial results, make go/no-go decisions, stop events that do not pay back, and scale successful formats.
• Own registrations, attendance rates, target-customer participation, invitations, promotion, and partner activation.
• Run the event pipeline motion with Sales, including target-account lists, pre-booked meetings, and follow-up SLAs.
• Build event attribution and reporting in HubSpot and prioritize work for the Event Operations team.

Requirements

• 3+ years of experience owning B2B event or field marketing with a budget and revenue target.
• Ability to track event ROI, including costs, meetings, pipeline, and closed-won revenue.
• Experience stopping events that did not pay back and scaling events that did.
• Experience building at least one event format from scratch and growing it.
• Comfort with CRM attribution and building independent reports in HubSpot or Salesforce.
• Ability to manage follow-up with Sales rather than simply handing over lead lists.
• Fluent English and willingness to travel frequently.

Nice to have

• Experience launching a conference from scratch.
• Experience with mobile apps, ad tech, MMP, or B2B SaaS selling to developers and founders.
• A network among app founders and growth leads.
• Experience selling sponsorships for an owned event.
• Experience running events across the US, EU, and Asia.

Culture & Benefits

• Flexible remote work or onsite work from Belgrade or London.
• Direct communication, ownership, and an impact-focused environment without bureaucracy.
• Compensation is tied directly to results.
• Language learning, sports, health insurance, and laptop coverage.
• Product-led environment within a fast-growing SaaS business.