Marketing Manager (Financial Services)

Location: London, England, United Kingdom; hybrid role with flexibility around working preferences.

Company

hirify.global is a global B2B information and technology group with 4,000 employees, operations in 26 countries, and brands serving professional communities across financial services, automotive, construction, retail, and industrial sectors.

What you will do

• Own the Market Access Solutions marketing strategy and execute campaigns across the portfolio.
• Develop and deliver lead-generation campaigns using whitepapers, webinars, surveys, roundtables, and multiple digital channels.
• Manage campaign performance, delivery quality, deadlines, commercial outcomes, and audience engagement across multiple concurrent campaigns.
• Build and optimize marketing automation programmes in HubSpot and lead workflows in Salesforce.
• Work with sales teams, clients, agencies, and other stakeholders to translate commercial and client objectives into measurable marketing programmes.
• Analyze campaign data, conversion rates, engagement, and ROI; support social media activity and use AI-powered tools, including Digi, to improve performance.

Requirements

• Experience delivering marketing campaigns from planning through execution and reporting, ideally in a B2B environment.
• Strong marketing knowledge and a willingness to take ownership of a portfolio.
• Proven project management skills and the ability to manage multiple campaigns simultaneously.
• Confidence working with clients, sales teams, and external partners.
• Strong analytical ability, including using campaign data to improve performance.
• Ability to combine strategic thinking with hands-on campaign execution.
• Strong initiative, sound judgement, proactive problem-solving, attention to detail, and accountability for results.
• Excellent written and verbal communication skills, including copywriting and content development.
• Strong understanding of B2B marketing principles and a degree-level qualification or equivalent experience.

Nice to have

• Experience with CRM, marketing automation, and analytics platforms.
• Familiarity with HubSpot, Salesforce, or similar marketing technologies.
• Experience running demand-generation or lead-generation campaigns.
• Knowledge of email marketing and social media marketing.
• Interest in financial services, data, research, or information-based products.
• Experience with AI-powered marketing tools and automation platforms.

Culture & Benefits

• Hybrid working in London with flexibility around working preferences.
• 25 days of annual leave, rising to 30 days with length of service, plus a birthday day off and the option to buy additional leave.
• Private medical insurance, dental insurance, health cash plan, life assurance, personal accident insurance, group personal pension, and enhanced maternity and dependant leave.
• Employee Assistance Programme, eye-care vouchers, discounted gym membership, employee discounts, bike-to-work scheme, and an interest-free season ticket loan.
• Paid volunteer days and access to Generation Infopro learning and development programmes.