Manager, Product Positioning, Mutual Funds

Location: Toronto, ON, Canada; work arrangement with the proportion of on-site and remote work discussed during the interview. Legal eligibility to work at the specified location and, where applicable, a valid work or study permit are required.

Annual base salary: CAD 82,000–106,400, plus participation in an annual discretionary incentive or bonus program.

Company

hirify.global is a relationship-oriented bank serving clients through financial products and services, including global asset management and mutual funds.

What you will do

• Develop and execute positioning strategies for existing and new mutual funds in line with business objectives and market trends.
• Create product narratives, value propositions, and messaging frameworks for client segments and distribution channels.
• Collaborate with Product Development, Marketing, Client Portfolio Management, and Global Distribution.
• Oversee positioning briefs, pitch decks, fund profiles, commentaries, FAQs, and training materials.
• Analyze the competitive landscape, client needs, and industry trends to identify differentiation opportunities.
• Present strategies and findings to senior leaders, monitor effectiveness, and ensure regulatory and internal compliance.

Requirements

• Bachelor’s degree in Business, Finance, Marketing, or a related field.
• 5+ years of experience in product management, product marketing, or a related role within asset management or financial services.
• Proven experience developing and executing product positioning strategies.
• Strong understanding of investment products, financial markets, and client needs.
• Exceptional written and verbal communication skills, including the ability to translate complex concepts into clear, compelling messages.
• Leadership, project management, analytical, critical-thinking, and attention-to-detail skills.
• Ability to collaborate proactively and effectively across multiple teams and stakeholders.
• High standards, genuine care for professional relationships, and commitment to continuous growth.
• Legal eligibility to work at the specified location and, where applicable, a valid work or study permit.

Nice to have

• MBA or CFA designation.

Culture & Benefits

• Inclusive and accessible work environment with support for accommodation needs.
• Competitive salary, incentive pay, banking benefits, and a benefits program.
• Defined benefit pension plan, employee share purchase plan, vacation offering, and wellbeing support.
• Social recognition program and a paid Purpose Day for personal growth and development.
• Collaborative workspaces and technology designed to support teamwork and innovation.

Hiring process

• Potential attribute-based assessment and other skills tests, which may include a French proficiency assessment.
• Recruitment uses artificial intelligence tools as part of the application process.