Founding Brand Lead (Consumer Health)

Location: Hybrid in Toronto or Waterloo, Canada; remote work is also available.

Salary: $150,000–$200,000 CAD base salary per year, plus equity.

Company

hirify.global develops sensing technology for aging at home; its first consumer product, Silvie, uses a wall-mounted sensor to detect falls and track sleep, health, and wellness without cameras, wearables, or pendants.

What you will do

• Own Silvie’s positioning, voice, identity, creative standards, and overall brand direction.
• Manage content across social, email, app, and push channels, integrating brand, launch, creator, and growth activity into one marketing plan and budget.
• Lead the national January 2027 launch and campaign around the television moment, working with the CEO on distribution and go-to-market.
• Build creator, cultural, and partner relationships that make Silvie a brand families want to discuss and recommend.
• Build and operate the affiliate programme, including partner acquisition and rewards.
• Own marketing end to end, from ideas and customer insight through launch and measurable results.

Requirements

• Demonstrated taste and a portfolio of brand work.
• Experience building a consumer brand that people are proud to show off, not only buy.
• Experience building an in-house consumer brand in fashion, beauty, lifestyle, or CPG, with ownership of both brand development and marketing results.
• Ability to reach the right audience and earn its attention.
• Experience owning an in-house P&L or marketing budget, not only providing creative direction.
• Experience running marketing end to end, from idea through launch and results.
• Ability to work independently without a large supporting team and execute rather than only set vision or advise.

Culture & Benefits

• Hybrid work in Toronto or Waterloo, with remote work available.
• Leadership-table seat and final say on the brand.
• $150,000–$200,000 CAD base salary, equity, and compensation and progression influenced by impact rather than tenure.
• Health, dental, and vision benefits, plus a Silvie sensor for parents.
• Work centered on safety, direct communication, ownership, follow-through, accessibility, and meaningful impact.
• Inclusive and accessible workplace with accommodation available during hiring.

Hiring process

• Typically includes an initial interview, a short case, and a final in-person interview with the CEO and team members.
• The process may be adjusted depending on the role; AI tools are used alongside human input and manual review.