Senior Partner Marketing Manager

Location: Dallas, TX, United States of America; hybrid designation, with remote work available depending on the position.

Targeted hiring base pay: $93,000–$123,000 per year, plus potential variable pay and benefits.

Company

hirify.global is a global data and technology company providing an Operational Decisioning Platform for energy, agriculture, weather-driven industries, supply chains, and infrastructure.

What you will do

• Develop and execute integrated partner marketing strategies aligned with go-to-market priorities, partner tiers, and commercial objectives.
• Build joint go-to-market playbooks, messaging frameworks, campaign briefs, launch plans, and co-branded materials with technology alliances and system integrators.
• Own the partner marketing calendar, including campaigns, webinars, industry events, digital placements, roadshows, and partner communications.
• Manage the partner marketing budget and Market Development Funds, including allocation, co-op administration, ROI measurement, and leadership reporting.
• Build and maintain a partner enablement portal with training, product updates, and sales resources, and drive partner engagement and adoption.
• Align partner marketing with sales and revenue objectives, track partner-sourced and partner-influenced pipeline, ensure Salesforce attribution, and report performance insights to senior leadership.

Requirements

• 7+ years of B2B marketing experience, including at least 3 years in partner, channel, or alliance marketing.
• Demonstrated success building and scaling partner marketing programs that generate measurable pipeline within a $100M+ B2B software or data business.
• Strong understanding of partner ecosystems, including resellers, VARs, SIs, GSIs, and technology alliances.
• Experience developing SaaS partner ecosystems, including relationships with AWS and other major technology partners, and migration-focused campaigns.
• Experience managing MDF, including budgeting, co-op fund administration, and ROI measurement.
• Excellent written communication and content development skills, including co-branded marketing materials and partner-facing collateral.
• Hands-on experience with Salesforce for pipeline management, HubSpot for campaign execution, and partner portal platforms.
• Strong analytical skills covering dashboard development, funnel analysis, pipeline attribution, performance insights, and senior leadership reporting.
• Strategic thinking, builder mentality, collaboration, influencing, relationship-building, organization, urgency, accurate reporting, and continuous program improvement skills.
• Bachelor's degree in Marketing, Business, or a related field.

Nice to have

• Experience in B2B data, analytics, agriculture technology, energy, or supply chain industries.
• Familiarity with cloud marketplace co-selling programs involving AWS, Microsoft Azure, or Google Cloud.
• Experience marketing AI/ML-enabled products and translating technical capabilities into partner-facing messaging.
• Experience working within an organization scaling from $200M to $500M+ in annual revenue.

Culture & Benefits

• Hybrid and position-dependent remote work model with flexible working hours.
• Unlimited PTO and competitive medical, dental, and vision insurance plans.
• 6% 401(k) matching and an Employee Assistance Program.
• Unlimited access to more than 13,000 learning courses for career development.
• Values centered on clarity, trust, action, precision, integrity, and industry expertise.

Hiring process

• Legitimate offers and communications come directly from hirify.global's Talent Acquisition team after a formal interview process.