CRM Marketing Manager (AI)

Location: Lisbon, Portugal; based in Lisboa and working from the office approximately twice per week in a hybrid setup.

Company

hirify.global builds marketplace ecosystems for buying and selling cars, finding homes and jobs, and trading secondhand goods across multiple markets.

What you will do

• Deliver CRM messages and campaigns across email, push notifications and in-product channels based on category intake requirements and CRM standards.
• Design, launch and optimise automated lifecycle journeys for sellers, buyers and professional users across acquisition, activation and retention stages.
• Grow the consented and reachable contact base and escalate consent and data-quality gaps to the CRM function head.
• Design, run and analyse in-channel and incrementality tests, explain business impact and scale proven solutions across markets.
• Set weekly priorities with the category’s Strategy, Planning and Operations Lead and report results against category outcomes.
• Contribute proven motions to the reusable CRM library and shape requirements for new CRM channels and capabilities with the MarTech team.

Requirements

• 4–6 years of marketing experience, including hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace.
• Experience in classifieds, e-commerce or other multi-sided marketplaces.
• Experience building and running automated journeys in a CRM or marketing automation platform across email, push and in-product channels, from segmentation through reporting.
• Experience with Braze or an equivalent platform and with technology and product teams on implementation projects.
• Data-driven approach, including designing tests, reading results and explaining business impact through analysis.
• User-centric approach with the ability to turn insights into end-to-end consumer journeys.
• Comfort building new solutions and working in a matrix with a good degree of ambiguity.
• Use of AI in day-to-day CRM work, including drafting and localising copy, building segments, personalising journeys and accelerating analysis.
• Fluent business English for collaboration with colleagues across several countries.

Culture & Benefits

• Hybrid work with office attendance approximately twice per week.
• Competitive salary and an annual bonus of 15%.
• Training and conference budget.
• Health and life insurance.
• High degree of autonomy and an empowerment-focused environment.
• Collaborative, customer-led culture across more than 50 nationalities and seven markets.