Account Based Marketing Lead

Location: Slough, England, United Kingdom

Company

hirify.global is part of Smiths Group, a global engineering organisation operating across security and defence, space and aerospace, energy, and general industrial markets. The related John Crane business provides mission-critical flow control solutions, including mechanical seals, couplings, bearings, filtration systems, and predictive digital monitoring technologies.

What you will do

• Develop and own the global account-based marketing strategy in alignment with business objectives and growth targets.
• Create and manage integrated account plans covering target accounts throughout the buyer journey.
• Lead one-to-one, one-to-few, and one-to-many ABM programmes, including campaign planning, execution, optimisation, and engagement initiatives.
• Partner with Sales and regional stakeholders on account selection, segmentation, tiering, and programme alignment across business verticals.
• Establish performance metrics, reporting frameworks, and KPIs to demonstrate pipeline and revenue impact.
• Build ABM playbooks and operating models, drive adoption through training and coaching, coordinate agencies, and maintain stakeholder and customer-facing communications.

Requirements

• Extensive B2B marketing experience with significant hands-on Account-Based Marketing expertise.
• Proven success developing and delivering ABM strategies that drive measurable business results.
• Strong strategic planning and account development skills, including the ability to create long-term engagement strategies.
• Demonstrated ability to influence and collaborate with senior stakeholders across multiple functions.
• Experience leading cross-functional initiatives and delivering results without direct authority.
• Strong analytical skills for measuring, interpreting, and communicating programme performance.
• Excellent project management and stakeholder management skills.
• Experience with marketing technology platforms, CRM systems, and ABM tools.

Nice to have

• Experience in industrial, engineering, manufacturing, technical, or similarly complex B2B environments.
• Bachelor's degree in Marketing, Business, or a related discipline.

Culture & Benefits

• Permanent, full-time employment within a global organisation operating across more than 50 countries.
• Inclusive environment supported by employee resource groups covering Veterans, Pride, Black employees, women, and neurodiversity.
• Recognition through the annual Smiths Excellence Awards and Smiths Day celebration.
• Commitment to equality, ethics, diversity, and equal consideration for qualified applicants.