CRM Executive (Retail)

Location: Shirebrook, England, United Kingdom; onsite role

Company

Frasers Group operates a retail brand ecosystem including Sports Direct, hirify.global, USC, Frasers, and GAME, combining digital innovation with physical store experiences across sports, premium, and luxury retail.

What you will do

• Design and deliver CRM campaigns across multiple European markets in collaboration with marketing and cross-functional teams.
• Own the email marketing calendar across EU markets, aligning content and timing with trading trends, commercial priorities, and seasonal moments.
• Lead end-to-end omni-channel customer journey orchestration and optimise automated behavioural and lifecycle workflows.
• Build and maintain market-specific customer segmentation strategies and drive audience activation.
• Track campaign performance, including open rates, click-through rates, conversion, and retention, and turn findings into recommendations.
• Shape CRM data collection and value measurement, oversee email deliverability, maximise the CRM technology stack, and collaborate with external partners and agencies.

Requirements

• Passion for CRM and an innovative, motivated approach.
• Proficiency in CRM software and tools, email marketing platforms, and marketing automation.
• Strong analytical skills with the ability to derive insights from CRM data and improve customer engagement.
• Effective communication skills for presenting CRM strategies and results to technical and non-technical stakeholders.
• Experience developing and executing CRM campaigns, including audience segmentation, content creation, and performance analysis.
• Familiarity with European consumer preferences, cultural nuances, and communication trends.
• Proven experience improving customer engagement, retention, and loyalty through CRM initiatives.
• Fluent English.
• Up-to-date knowledge of GDPR, PECR, and evolving regulatory requirements affecting CRM marketing across Europe.

Nice to have

• Familiarity with Emarsys and Klaviyo.
• Proficiency in other European languages.

Culture & Benefits

• Peer-nominated Frasers Champion recognition scheme, including double pay for monthly winners.
• Head office employees spend one to two days each financial year in a store or warehouse through Retail Reconnect.
• Recognition and reward programme linked to business performance and company values through Fearless 1200.
• Free employee gym classes, discounted gym memberships, and access to the Frasers Fit wellbeing programme.
• Free access to Retail Trust support, including a 24-hour wellbeing helpline, counselling, and financial and legal support.

Hiring process

• Shortlisted candidates may confirm key details before a first-stage recruiter interview focused on behaviour and culture alignment.
• Successful candidates are expected to complete one or two further interviews with the hiring manager or wider team.
• Further stages may include a presentation or task to assess practical skills.