Head of Marketing (B2B SaaS)

Location: Greater London, United Kingdom; hybrid working in London with a four-day week considered

Salary: £100,000 base salary plus annual performance bonus and equity

Company

Established B2B SaaS business with an enterprise customer base, a strong product offering, and an established market presence.

What you will do

• Own and develop the overall marketing strategy with a focus on pipeline and revenue growth.
• Build and optimise demand generation programmes across multiple channels.
• Work with sales on account-based marketing, target account strategies, and pipeline generation.
• Lead positioning, messaging, go-to-market activity, product launches, and commercial initiatives.
• Develop content, thought leadership, events, community initiatives, and partnerships.
• Lead a small marketing team, manage external agencies, and collaborate with the CEO and leadership team on growth strategy.

Requirements

• Strong experience in B2B SaaS marketing, ideally within a growing or scaling business.
• Proven track record in demand generation and pipeline creation.
• Commercial mindset and understanding of marketing's contribution to revenue.
• Experience developing positioning, messaging, and go-to-market strategies.
• Experience working closely with sales.
• Strong understanding of modern B2B marketing channels and emerging technologies.
• Experience managing teams, agencies, or external partners.
• Strategic and analytical approach combined with willingness to execute hands-on.

Nice to have

• Experience as a Marketing Director, Head of Marketing, Head of Growth, or Head of Demand Generation.
• Experience in an entrepreneurial environment.

Culture & Benefits

• Flexible hybrid working in London.
• Four-day working week considered.
• Direct reporting line to the CEO and ownership of the marketing function.
• Annual performance bonus and equity.
• Opportunity to contribute to the next phase of business growth.