Intern - Marketing (AI)

Location: Irving, Texas, United States; hybrid work with three days per week in the office.

Company

hirify.global is General Motors’ captive finance subsidiary, providing retail financing, leasing, and commercial lending products to automotive customers and dealers across North America, South America, and the Asia Pacific region.

What you will do

• Execute marketing initiatives that support business needs and enhance customer experiences.
• Collaborate with cross-functional teams, product managers, and marketing teams to plan and deliver campaigns and product strategies.
• Manage communications with key stakeholders and influencers supporting B2C and B2B strategies.
• Help prioritize marketing initiatives and shape the future direction of B2C and B2B channels, features, and customer touchpoints.
• Measure, assess, and report on campaign effectiveness and supporting assets.
• Translate organizational vision and goals into a roadmap of marketing features and enhancements.

Requirements

• Current enrollment in a Bachelor’s degree or higher program in Marketing, Business, or Communications at an accredited college or university, with at least one semester remaining at the start of the internship.
• Minimum overall GPA of 3.0 on a 4-point scale.
• Strong written and verbal communication skills, including the ability to present and communicate with business leaders.
• Comfort with Microsoft Office Suite, including Word, PowerPoint, Excel, and Teams.
• Self-motivation, attention to detail, and the ability to prioritize tasks and meet deadlines.
• Ability to work independently and in a team setting.
• Ability to use AI tools such as Microsoft Copilot, evaluate AI outputs for accuracy, compliance, and bias, integrate AI into workflows, use AI-assisted research, summarization, and content generation, and apply responsible AI practices involving ethics and data protection.
• Ability to work 40 hours per week for 11 consecutive weeks during the summer, from May 26 through August 6, 2027.
• Participation in all GMF-sponsored intern events.

Nice to have

• Junior or Senior student classification.
• Previous internship experience.

Culture & Benefits

• 11 weeks of paid work experience with competitive pay.
• Flexible hybrid work environment.
• Executive and peer networking opportunities.
• Independent and team project experiences.
• Philanthropic activities and career development.
• Opportunity to apply for full-time career positions.