Campaign Manager (Financial Services Marketing)

Location: Saint Petersburg, Florida, United States; hybrid workstyle. Travel less than 25%.

Company

hirify.global Investment Management supports U.S. wealth and institutional businesses through financial services and investment management.

What you will do

• Lead end-to-end integrated marketing campaigns aligned with intermediary and institutional business priorities.
• Develop campaign plans covering objectives, audience segmentation, messaging, channels, timelines, resources, dependencies, and success metrics.
• Coordinate Marketing, Sales, Product, Compliance, Data, Operations, Creative, and external vendors across multiple concurrent initiatives.
• Execute campaigns across email, web, social media, webinars, thought leadership content, paid media, events, and sales enablement channels.
• Use Salesforce Financial Services & Sales Cloud, Salesforce Marketing Cloud, Agentforce AI, LinkedIn, Seismic, ON24, and related technologies to deploy, monitor, and optimize campaigns.
• Establish KPI and reporting frameworks, analyze audience and campaign performance, improve processes, and communicate actionable insights to marketing and business leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field and at least five years of experience in integrated marketing, campaign management, demand generation, or channel marketing.
• Experience within asset management, wealth management, financial services, or a similarly regulated industry.
• Knowledge of integrated campaign planning, execution, and measurement across digital, email, social, webinar, event, and content marketing channels.
• Knowledge of U.S. intermediary and institutional distribution channels, including RIAs, broker-dealers, wirehouses, consultants, retirement platforms, and institutional investors.
• Knowledge of marketing automation, lead generation, lead nurturing, customer journey development, campaign attribution, marketing analytics, and performance optimization.
• Knowledge of Salesforce technologies and AI capabilities, LinkedIn, Seismic, ON24, and related sales and marketing technologies.
• Project management, stakeholder management, analytical, organizational, written, verbal, and presentation skills.
• Ability to lead campaigns from concept through execution, measurement, reporting, and optimization; manage competing deadlines; work independently; and coordinate cross-functional teams in a matrixed environment.
• Ability to use data, technology, and AI-powered tools for audience targeting, personalization, content development, workflow automation, testing, predictive insights, and campaign optimization.

Nice to have

• Equivalent combination of experience, education, and training approved by Human Resources.

Culture & Benefits

• Hybrid workstyle with less than 25% travel.
• Benefits may include medical, dental, vision, life, critical illness, accident, disability, retirement savings, paid time off, holidays, sick leave, and parental leave.
• Guiding behaviors include developing, collaborating, deciding, delivering, and improving, with emphasis on client-first service, integrity, independence, and accountability.
• People-first culture that values diverse backgrounds and authentic contributions.