Senior Customer Marketing Manager (SaaS)

Location: Vancouver, Canada; remote and hybrid options available across most regions, with this role listed for Canada.

Salary: 115,200.00–151,200.00 CAD annual base salary, plus potential bonuses, eligible sales commissions, and benefits.

Company

hirify.global provides SaaS solutions for sales performance management, helping revenue leaders develop go-to-market strategies, improve seller performance, and optimize revenue.

What you will do

• Design and execute integrated customer expansion campaigns across email, digital, webinars, events, account-based marketing, lifecycle marketing, customer marketing, and sales-led initiatives.
• Develop segmentation and targeting strategies using customer lifecycle stage, product adoption, account health, renewal timing, and growth opportunities.
• Partner with Customer Success, Sales, Revenue Operations, Product Marketing, Content, Creative, Digital Marketing, and Partner teams to identify expansion-ready accounts and develop campaigns, messaging, assets, and customer journeys.
• Lead campaign planning, intake management, prioritization, stakeholder alignment, launch readiness, and delivery across multiple initiatives, including coordination of agencies and vendors.
• Analyze campaign performance and customer engagement data to improve targeting, engagement, expansion pipeline, adoption, and revenue contribution.
• Build scalable campaign frameworks, reporting processes, planning methodologies, and best practices that improve operational efficiency and campaign effectiveness.

Requirements

• 7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions.
• Experience developing and executing multi-channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross-sell outcomes.
• Experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar technologies.
• Experience using Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement.
• Experience collaborating with Sales, Customer Success, Product Marketing, Content, Marketing Operations, Revenue Operations, and Digital Marketing teams.
• Strong understanding of customer lifecycle marketing, account-based marketing, buyer journeys, funnel management, pipeline generation, and attribution models.
• Strong project management and stakeholder management skills, including the ability to influence outcomes without direct authority.
• Strong analytical and communication skills, with the ability to translate campaign performance data into actionable business recommendations.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage tailored to local needs.
• PTO, public holidays, and dedicated volunteer days.
• Dedicated learning days, tuition assistance, and professional development support.
• Retirement plans and market-based compensation.
• Remote and hybrid work options available across most regions.
• Diverse, collaborative, and innovative working environment.