Senior Integrated Campaigns Manager (B2B SaaS)

Location: Ottawa, Canada; remote work available in Canada

Estimated annual base salary: 115,200.00–151,200.00 CAD, excluding potential bonuses, commissions for eligible sales roles, and benefits.

Company

hirify.global provides SaaS solutions for sales performance management, revenue optimization, go-to-market strategy, seller performance, and customer expansion.

What you will do

• Design and execute integrated customer expansion campaigns across email, digital channels, webinars, events, account-based marketing, lifecycle marketing, customer marketing, and sales-led initiatives.
• Develop segmentation and targeting strategies based on customer lifecycle stage, product adoption, account health, renewal timing, and growth opportunities.
• Partner with Customer Success, Sales, Revenue Operations, Product Marketing, Content, Creative, Digital Marketing, and other stakeholders to identify expansion-ready accounts and develop targeted messaging, assets, and customer journeys.
• Lead campaign planning, intake management, prioritization, stakeholder alignment, launch readiness, execution, and delivery across multiple initiatives.
• Analyze campaign performance and customer engagement data, identify optimization opportunities, and improve expansion outcomes.
• Coordinate cross-functional contributors, agency partners, and vendors while building scalable campaign frameworks, reporting processes, and best practices.

Requirements

• 7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions.
• Experience developing and executing multi-channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross-sell outcomes.
• Experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar technologies.
• Experience using Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement.
• Experience collaborating with Sales, Customer Success, Product Marketing, Content, Marketing Operations, Revenue Operations, and Digital Marketing teams.
• Strong understanding of customer lifecycle marketing, account-based marketing, buyer journeys, funnel management, pipeline generation, and attribution models.
• Strong project management and stakeholder management skills, including the ability to influence outcomes without direct authority.
• Strong analytical and communication skills with the ability to translate campaign performance data into actionable business recommendations.

Culture & Benefits

• Remote and hybrid options are available across most regions, with this role listed for remote work in Canada.
• Comprehensive medical, dental, and vision coverage tailored to local needs.
• PTO, public holidays, and dedicated volunteer days.
• Dedicated learning days, tuition assistance, and support for continuing education and professional development.
• Retirement plans and market-based compensation.