Sr. Product Marketing Manager (Software)

Location: USA Remote. Working conditions may be onsite, hybrid, or remote depending on location; 20–40% regional and international travel may be required.

Company

hirify.global is a software company serving technology solution providers with products for business management, sales efficiency, service delivery automation, remote technology control, and customer experience management.

What you will do

• Develop and maintain integrated go-to-market, communication, growth, and product expansion strategies.
• Research customer needs, market trends, total addressable market, competitors, buyer personas, and competitive product portfolios.
• Create product positioning, messaging, value propositions, use cases, lifecycle messaging, demonstrations, training materials, educational content, blogs, and whitepapers.
• Set campaign targets, analyze performance against strategic objectives, recommend improvements, and improve pre- and post-GTM processes.
• Plan product routes to market, resources, payback periods, market requirements, and strategic priorities.
• Collaborate with product, sales, technical, executive, partner, and cross-functional stakeholders, including at user groups, partner events, tradeshows, and roadshows.

Requirements

• Bachelor’s degree in a related field or equivalent business experience.
• 6+ years of relevant experience.
• In-depth understanding of the Technology Solution Provider Market and its submarkets.
• Experience analyzing competitors’ strategies and product portfolios down to feature-level expertise.
• Ability to manage large projects and processes independently with limited supervision and manage multiple shifting priorities.
• Strong communication, presentation, problem structuring, identification, and resolution skills across business and technology audiences.
• Ability to define use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions, ROI, and sales enablement readiness.
• Ability to present unified product demonstrations and translate technical capabilities into benefits for technical and non-technical audiences.
• Strong business awareness, judgment, adaptability, and ability to influence teams and drive change.

Nice to have

• MBA or related master’s degree.
• Product Marketing certification(s).

Culture & Benefits

• Inclusive, positive, and community-driven work environment.
• Collaboration with colleagues and partners across North America, EMEA, and APAC.
• Remote, hybrid, or onsite work depending on location.
• Regional and international travel opportunities may be part of the role.