Senior Marketing Campaign Manager (B2B SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Location: Remote within the United States; candidates must reside in an authorized state and work within the Eastern Time Zone (ET). Authorized states: California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Minnesota, North Carolina, New Hampshire, New Jersey, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington.
Salary: $139,500–$179,000 per year.
Company
provides a data-driven HRIS platform for midsize and multinational companies to manage, connect, develop, and retain their people.
What you will do
- Plan and execute the AMERs campaign calendar to increase market share, build awareness, and generate pipeline.
- Localize global thematic campaigns, activate regional channels, and develop market-specific messaging, segmentation, and ABM motions.
- Manage campaign projects end-to-end, including timelines, dependencies, stakeholder alignment, risk management, and campaign communications.
- Partner with Sales, BDR, Business Development, Product Marketing, Customer Marketing, Account Management, design, digital teams, and external partners to support the full buyer journey.
- Create and localize campaign copy, content, case studies, campaign assets, and expansion initiatives for regional audiences.
- Measure campaign performance through leading and lagging indicators, report insights, optimize conversion and funnel performance, and inform planning and investment decisions.
Requirements
- 10+ years of experience as a senior campaign or marketing manager.
- Deep expertise in B2B SaaS marketing and a track record of driving revenue impact through regional marketing.
- Demonstrated success executing marketing strategies for up-market segments.
- Strong analytical skills and a data-driven approach to decision-making and campaign optimization.
- Experience mapping and executing full-funnel demand generation campaigns and translating strategy into AMERs execution.
- Strong copywriting and editing skills, including adapting and localizing content while following global messaging and brand guidelines.
- Ability to manage multiple campaigns, cross-functional deliverables, timelines, and dependencies end-to-end in a fast-paced environment.
- Strong understanding of B2B SaaS buyer journeys and complex sales cycles, with the ability to connect marketing activity to pipeline and revenue outcomes.
- Compelling communication skills and the ability to present plans, learnings, and results to diverse stakeholders.
Culture & Benefits
- Remote work for eligible US-based employees; hybrid working is available for Bobbers in the New York metro area.
- Temporary work from anywhere for up to two months per year after six months of employment.
- Competitive compensation, comprehensive benefits, and pre-IPO equity.
- Medical, dental, and vision coverage from day one, plus a $1,920 annual wellness stipend and Headspace membership.
- 401(k) with a 3% company match, home office allowance, paid time off, company holidays, quarterly Bob Balance Days, and a birthday day off.
- Paid social impact days and frequent in-person and virtual team and company events.
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