Manager, Digital Marketing Bio

Location: Hybrid in Waltham, Massachusetts — onsite Monday through Thursday and remote Friday.

Salary: $130,000–$170,000 annually.

Company

hirify.global develops biotechnology and in vitro diagnostic instrumentation and science-driven solutions for biopharmaceutical and clinical markets.

What you will do

• Develop and execute integrated digital marketing campaigns across web, search, paid media, social media, email, marketing automation, and third-party media.
• Optimize websites, landing pages, conversion paths, digital customer journeys, audience targeting, content, and marketing spend.
• Lead SEO, SEM, generative engine optimization, and answer engine optimization initiatives, including AI-enabled improvements to search visibility, personalization, and content performance.
• Manage marketing automation platforms, lead flows, segmented email-nurture programs, and customer-journey progression.
• Build attribution models, reporting, and performance dashboards covering engagement, leads, pipeline, revenue influence, and return on investment.
• Collaborate with Sales, Marketing, Product Management, and Events teams on global and regional campaigns, lead routing, follow-up, and campaign reporting.

Requirements

• Bachelor’s degree in Marketing or an equivalent combination of education and relevant professional experience.
• Five or more years of experience in digital marketing, demand generation, growth marketing, or a related field.
• Demonstrated success managing multi-channel campaigns across search, paid media, social media, email, and marketing automation.
• Experience supporting lead generation, customer engagement, pipeline development, and revenue growth, including optimization of websites, landing pages, conversion paths, and customer journeys.
• Experience with SEO and SEM; experience with analytics, attribution, CRM systems, lead management, performance reporting, dashboards, and campaign ROI analysis.
• Experience managing email-nurture programs, lead flows, audience segmentation, and marketing automation processes.
• Strong analytical, written and verbal communication, cross-functional collaboration, stakeholder-management, organizational, and project-management skills.
• Ability to balance digital strategy with hands-on campaign execution, manage multiple campaigns and deadlines, work independently, and collaborate within global and cross-functional teams.
• Ability to work at a computer for extended periods, lift and carry up to 25–50 pounds as required, communicate by phone, video, and writing, and move around the office occasionally.

Nice to have

• Knowledge of generative engine optimization and answer engine optimization.
• Experience with Salesforce and marketing automation platforms.
• Knowledge of account-based marketing, content syndication, digital lead generation, and AI-driven search.
• Experience supporting global or multi-regional marketing campaigns.
• Experience in biotechnology, life sciences, or technical business-to-business marketing.

Culture & Benefits

• Medical, dental, and vision coverage.
• Competitive 401(k) company match, bonus program, generous PTO, and paid holidays.
• Tuition reimbursement and professional development opportunities.
• Hybrid and flexible work arrangements, engagement activities, and events.
• Lunch and snacks at offices in Norwood, Billerica, and Westbrook, plus a subsidized cafeteria at the Waltham office.
• Collaborative culture grounded in customer centricity, ingenuity, ownership and accountability, collaboration, and integrity.