3 дня назад
Marketing Manager (Healthcare Technology)
105 000 - 135 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager (Healthcare Technology): Building integrated marketing programs for the Rhythm360 remote cardiac monitoring platform with an accent on clinical messaging, evidence-based content, demand generation, and healthcare events. Focus on translating complex cardiology and remote-monitoring capabilities into credible value propositions, optimizing campaigns and conversion paths, and generating qualified healthcare pipeline.
Location: United States, remote; Central or Eastern time zone preferred
Salary: $105,000–$135,000 annually, plus bonus, equity opportunity, and benefits.
Company
develops virtual cardiac care and remote monitoring solutions for hypertension, heart failure, and rhythm management through the Rhythm360 platform.
What you will do
- Maintain positioning, messaging architecture, product narratives, competitive differentiation, and brand voice for Rhythm360.
- Create solution briefs, product materials, case studies, white papers, presentations, website copy, newsletters, webinars, blog posts, LinkedIn content, and sales enablement materials.
- Build and execute integrated campaigns across email, LinkedIn, webinars, websites, landing pages, partner channels, and account-based marketing.
- Align marketing campaigns with Sales priorities, product launches, active opportunities, audience segmentation, and nurture pathways.
- Support website strategy, conversion optimization, search optimization, and measurement of campaign reach, engagement, lead quality, meetings, pipeline influence, and marketing ROI.
- Plan cardiology, electrophysiology, heart failure, digital health, and healthcare technology events, including booth strategy, attendee outreach, lead capture, logistics, and follow-up.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or a related field.
- 5+ years of marketing experience, ideally in healthcare technology, digital health, medtech, health IT, medical devices, or B2B SaaS.
- Experience executing integrated campaigns from concept through measurement and optimization.
- Experience creating customer-facing and sales-enablement materials and supporting healthcare conference and field marketing strategies.
- Knowledge of cardiology, electrophysiology, CIEDs, remote monitoring, heart failure, digital therapeutics, healthcare interoperability, or value-based care.
- Strong writing, editing, storytelling, presentation-development, project management, collaboration, and cross-functional communication skills.
Nice to have
- Knowledge of healthcare compliance, HIPAA considerations, and clinically appropriate marketing practices.
- Experience with HubSpot, Salesforce, Marketo, Pardot, Google Analytics, LinkedIn Campaign Manager, Canva, Adobe Creative Suite, or similar tools.
- Familiarity with account-based marketing, customer lifecycle marketing, and B2B SaaS go-to-market models.
Culture & Benefits
- Full-time employee position with bonus, equity ownership opportunity, and benefits.
- Remote work within the United States.
- Inclusive and diverse workplace committed to merit-based employment decisions.
- Work across clinical, technical, commercial, Sales, and leadership teams.
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