Director, Franchise Performance & Activation, Core Performance (Hospitality)

Location: Field/Remote in the United States; requires work from a home office, regular engagement with franchisees, hotel owners, operators, direct reports, and internal partners, plus travel as business needs require.

Salary: $163,544–$192,400 annually, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

hirify.global is a global lodging franchisor with 7,500 hotels in more than 45 countries and territories.

What you will do

• Lead, coach, and develop Area Managers and the Hotel Efficiency, Resource & Operations team to improve hotel performance and franchisee support.
• Direct operational support, franchisee engagement, hotel action plans, and resolution of recurring property-level challenges.
• Lead execution of Core Performance initiatives, brand programs, service priorities, standards, tools, and operational resources.
• Drive field activation of commercial priorities supporting hotel revenue, profitability, guest experience, and owner engagement.
• Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Reservation Services, Customer Care, ChoiceU, and other cross-functional teams.
• Represent franchisee and field perspectives, monitor performance trends, and contribute to strategic planning and service-delivery improvements as a member of the Senior Leadership Team.

Requirements

• 7–10 years of experience in hotel operations, franchise performance, owner relations, revenue, commercial operations, or hospitality leadership preferred.
• Demonstrated experience leading teams, coaching performance, building accountability, and developing talent.
• Strong understanding of hotel operations, franchisee support, owner engagement, brand programs, and commercial performance drivers.
• Strong cross-functional influencing and relationship-building skills, with analytical, organizational, problem-solving, and decision-making capabilities.
• Ability to translate strategy into clear execution plans and field-level activation; manage multiple priorities, lead through change, and drive results in a complex matrixed environment.
• Strong written and verbal communication skills when working with senior leaders, franchise owners, operators, and internal partners.
• Proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
• Bachelor’s degree preferred, or equivalent combination of education and relevant work experience.
• Ability to travel as business needs require and operate effectively through direct leadership, dotted-line alignment, and cross-functional partnership.

Nice to have

• Prior leadership experience managing people leaders or field-based teams.
• Experience with Choice systems, brand programs, franchise performance tools, and hotel performance platforms.
• Bachelor’s degree.

Culture & Benefits

• Home-office-based field/remote work with virtual connection to Choice team members and leadership.
• Medical, dental, and vision coverage.
• Paid leave and time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Retirement and health savings benefits, employee recognition programs, and discounts at Choice hotels worldwide.
• Values-based environment emphasizing respect, boldness, speed, listening, curiosity, integrity, authenticity, and growth.