Director, Music GTM (UK)

Location: London, UK; hybrid. Frequent travel across the UK, occasional travel in Europe, and some evenings and weekends during festival season are required.

Company

hirify.global provides an AI operating system for experience businesses, combining websites, bookings, payments, marketing, CRM, operations, and data in one platform for festivals, promoters, venues, and other experience creators.

What you will do

• Own the UK Music go-to-market strategy, annual and quarterly plans, priorities, targets, and new business revenue.
• Map and size the UK market across festivals, promoters, destination events, club brands, tours, and venues, including ownership structures, buying groups, and revenue ownership.
• Define the ideal customer profile, segment and tier accounts, design territories and assignments, and establish coverage across enterprise, mid-market, and SME accounts.
• Build, lead, hire, coach, and develop the Account Executive team while managing performance standards.
• Define and review KPIs with RevOps, including pipeline coverage, conversion, velocity, win rate, and forecast accuracy.
• Lead complex multi-stakeholder deals, build senior industry relationships, represent hirify.global at events, partner with Marketing, Customer Success, Finance, and Product, and contribute to global Music team playbooks.

Requirements

• Experience working in or selling into live music, including festivals, promoters, ticketing, venues, or music technology.
• A genuine network in the live music industry and understanding of on-sales, settlements, promoter economics, long and seasonal sales cycles, and founder and senior decision-maker relationships.
• Proven experience building and leading sales teams that consistently hit targets and owning significant revenue, ideally in B2B SaaS, ticketing, payments, or a marketplace model.
• Experience sizing markets, segmenting accounts, designing territories, and making data-driven decisions about pipeline and forecasting.
• Strong people management skills, including hiring, coaching, performance management, and maintaining high standards.
• Practical daily use of AI and modern sales tools, with the ability to help a team adopt them for research, outreach, meeting preparation, and CRM accuracy.
• Self-directed motivation, collaborative working style, low ego, willingness to share credit, and comfort working across functions and time zones.
• Willingness to travel frequently across the UK, internationally when needed, and work some evenings and weekends during festival season.

Culture & Benefits

• Weekly company meetings covering wins, lessons, goals, and direction, with visibility into the business.
• Open forum for employees to shape company practices and contribute ideas without ego.
• Company-funded deep week: travel to a destination of choice with dedicated time for an important project.
• Monthly contribution toward gym membership and mobile phone costs, annual personal development budget, and choice of equipment.
• 33 days of holiday, inclusive of public holidays.
• Support for employees of all backgrounds and physical abilities.