Marketing Manager (Higher Education)

Location: Remote; open to applicants authorized to work for any employer within the United States. Ability to travel up to 25% is required.

Salary: $90,000–$109,000 annually, with a possible annual bonus and benefits.

Company

Provider of digital and print educational resources and learning solutions for students and educators from kindergarten through graduate school.

What you will do

• Develop and execute go-to-market plans for Business Law, Taxation, and Upper-Level Accounting portfolios with product, sales, customer success, digital solutions, and other cross-functional partners.
• Own customer-facing campaigns across email, webinars, events, and website presence, including virtual and in-person initiatives.
• Develop portfolio positioning and messaging for faculty, administrators, sales teams, and other target audiences.
• Lead acquisition, adoption, engagement, retention, and advocacy initiatives while managing campaign timelines and competing priorities.
• Create sales, training, and marketing resources; deliver product demonstrations, presentations, and training for internal teams and customers.
• Gather market and customer insights, evaluate product opportunities, recommend enhancements, and use performance and funnel data to optimize marketing programs.

Requirements

• Minimum 3–4 years of client-facing marketing, product marketing, and/or sales or customer success experience.
• Experience developing go-to-market plans, portfolio positioning, demand-generation programs, and sales enablement across multiple products or course areas.
• Ability to manage competing priorities, maintain attention to detail, and respond effectively to changing deadlines and urgent requests.
• Ability to make decisions using customer feedback, market data, and performance insights while balancing strategic planning with practical execution.
• Ability to identify, prioritize, and execute marketing objectives that grow market share, support retention, and drive revenue.
• Ability to translate complex product capabilities and discipline-specific needs into clear messaging for internal sales teams and external stakeholders.
• Strong cross-functional collaboration, project management, communication, and presentation skills.
• Experience managing virtual and/or live events and delivering compelling internal and external presentations.
• Strong understanding of emerging marketing trends, technologies, and integrated campaign strategies.

Nice to have

• Experience with Salesforce.
• Experience with Qualtrics, Asana, or marketing communication platforms.
• Experience in higher education, educational technology, Business Law, Taxation, or accounting markets.

Culture & Benefits

• Remote work environment with a supportive and collaborative culture.
• Opportunity to contribute to educational content and learning solutions used by students and educators worldwide.
• Possible annual bonus plan and a range of medical and other benefits, depending on the position offered.
• Work focused on professional growth and meaningful contributions to education.