Sr. Director, Product Marketing (EdTech)

Location: Remote position with travel involved; listed locations include US Remote and Crystal City, United States.

Salary: $170,000–$215,000 base annually, with potential bonus eligibility.

Company

hirify.global partners with universities and companies to develop and deliver online higher education programs through edX.

What you will do

• Lead degree portfolio strategy by identifying high-potential education verticals and market opportunities and building investment-prioritization frameworks.
• Partner with Marketing, Product Strategy, Alt Cred, and Degree teams to monitor conversion trends and drive product enhancements that improve conversion, enrollment outcomes, and program sustainability.
• Manage the performance, development, priorities, and output quality of Product Marketing Directors and analysts.
• Evaluate new program opportunities with university partners through market analysis, program viability assessments, financial projections, and strategic recommendations.
• Support Business Development and Partnerships leadership in deal-stage conversations with data-driven insights and narratives.
• Own positioning strategy for hirify.global, university partners, and education programs.

Requirements

• Bachelor’s degree required.
• 8–12 years of experience in marketing and sales strategy, ideally at a growing software company or in higher education.
• Demonstrated experience supporting or driving partnership or deal-stage strategy, not solely internal marketing strategy.
• Experience building strong relationships with senior stakeholders, including C-suite leaders.
• Strong quantitative fluency, including the ability to independently build and defend financial and market-sizing models.
• Strong attention to detail and follow-through.
• Ability to develop creative and unconventional solutions.
• Ability to prioritize multiple assignments in a fast-changing environment and make sound decisions under ambiguity.

Nice to have

• Master’s degree.

Culture & Benefits

• Global, diverse workforce focused on expanding access to higher education.
• Comprehensive benefits that vary by country and work/life balance support.
• For full-time U.S. employees: medical, dental, and vision coverage; life insurance; disability coverage; and 401(k) employer match.
• Unlimited PTO, generous paid holidays and leave, volunteer days, parental leave, and a company-wide winter break.
• Free snacks and drinks in the office.