Product Marketing Manager (Broadcast Technology)

Location: Remote, Toronto, Ontario, Canada

Company

hirify.global provides end-to-end media software and networking solutions for broadcasters, network operators, and content owners in more than 185 countries.

What you will do

• Own positioning, messaging, value propositions, buyer narratives, and competitive differentiators for the Playout and Infrastructure portfolio.
• Lead go-to-market strategy by defining target audiences, messaging, channels, and customer acquisition programs.
• Partner with Product Owners, engineering, sales, support, and marketing teams on product and release go-to-market plans.
• Develop customer case studies, white papers, thought leadership, website content, blog content, and press materials.
• Equip sales teams with presentations, product battle cards, and deal-specific materials for technical, user, and economic buyers.
• Lead strategy for industry events, trade shows, and speaking forums, including messaging, presenters, and desired outcomes.

Requirements

• Product marketing experience with a complex broadcast technology or infrastructure vendor.
• In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets.
• Experience with market positioning, business development, and competitive analysis.
• Strong global business acumen and customer orientation.
• Ability to develop strategic relationships, sell the vision, and influence multiple organizational levels.
• Strong oral and written communication skills, intellectual curiosity, and ability to deliver business insight.
• Ability to build cross-functional relationships, lead effectively in a fluid customer-oriented environment, manage competing priorities, and drive results across diverse teams and stakeholders.
• Comfort leveraging AI tools to accelerate research, content development, and analysis.

Nice to have

• Strong public speaking skills and comfort presenting to large, senior groups.
• Strong writing ability.

Culture & Benefits

• Commitment to mutual respect and an inclusive workplace.
• Equal opportunity and affirmative action employer.
• Remote work arrangement available for the role.