Senior Director, Integrated Campaigns (Cybersecurity)

Location: Hybrid in NYC, Boston, Washington DC, Charlotte, Miami, Austin, Dallas, or Chicago, United States.

Company

hirify.global develops AI-powered cybersecurity solutions that help organizations defend against sophisticated cyber threats.

What you will do

• Define and execute the global integrated campaign strategy, translating product positioning, customer insights, and market dynamics into campaign narratives and priorities.
• Lead end-to-end campaign and program development across executive engagement, account-based marketing, customer advocacy, community programs, content-led experiences, partner initiatives, and strategic events.
• Design connected buyer and customer journeys spanning awareness, demand generation, pipeline acceleration, expansion, cross-sell, upsell, and renewal.
• Coordinate Brand, Creative, Performance Marketing, Field Marketing, Partner Marketing, Sales, SDR, Enablement, Customer Success, Operations, and Analytics teams.
• Manage campaign investments across programs, channels, agencies, vendors, and regions while improving execution quality and speed to market.
• Establish performance metrics, attribution, reporting, campaign reviews, and data-driven optimization for engagement, conversion, pipeline contribution, influenced revenue, ROI, and efficiency.
• Lead the Campaign Center of Excellence, including governance, planning frameworks, intake processes, execution standards, team development, and annual investment planning.

Requirements

• Extensive experience leading integrated campaigns, demand generation, growth marketing, or revenue marketing organizations within cybersecurity, enterprise software, SaaS, or adjacent technology markets.
• Typically 10+ years of B2B marketing experience, including significant team leadership and measurable revenue outcomes.
• Proven end-to-end campaign ownership covering strategy, program design, execution, optimization, and executive reporting.
• Experience building and scaling integrated campaign functions, operating models, campaign frameworks, or centers of excellence.
• Strong storytelling and messaging skills, including translating product positioning into market-facing narratives and campaign strategies.
• Experience designing and executing full-funnel programs across awareness, demand generation, pipeline acceleration, customer expansion, and retention.
• Deep expertise in account-based marketing, audience segmentation, enterprise buying journeys, and Sales and Marketing alignment.
• Strong commercial and analytical acumen, with the ability to turn campaign data into business recommendations and investment decisions.
• Hands-on experience with marketing automation platforms, CRM systems, ABM technologies, attribution tools, and campaign analytics solutions.
• Experience managing and developing marketing teams in matrixed, cross-functional organizations, with exceptional stakeholder management, executive communication, and influencing skills.
• Ability to lead through complexity and align Product Marketing, Brand, Digital, Field Marketing, Sales, SDR, Partner Marketing, Customer Success, and Operations teams.

Nice to have

• Experience marketing cybersecurity solutions to technical and executive audiences.
• Experience operating within a global go-to-market organization across multiple regions and customer segments.
• Familiarity with partner, alliance, or channel-led marketing.
• Experience developing campaigns around AI, cybersecurity platforms, cloud security, or emerging technology categories.
• MBA or advanced degree.

Culture & Benefits

• Values include ownership, collaboration, high standards, urgency, learning, and continuous improvement.
• Investment in skills, learning, and opportunities for professional growth.
• Medical, dental, and vision insurance for employees and dependents.
• Paid parental leave, life insurance, pet insurance discount, commuter benefits, employee assistance program, and 401(k).
• Periodic travel is required for key events, team collaboration, customer engagement, and strategic business meetings.