Principal Demand Strategy Manager (AI Security)

Location: Hybrid in Seattle, United States

Annual base pay: $148,700–$223,100

Company

hirify.global develops cybersecurity and application delivery solutions that help organizations create, secure, and run applications.

What you will do

• Lead demand generation strategy for the AI and AI Security portfolio, including audience-centric programs for pipeline creation, acceleration, account expansion, cross-sell, upsell, and strategic growth.
• Translate market opportunities, audience insights, messaging frameworks, and campaign priorities into annual, quarterly, and campaign-level demand plans.
• Define success metrics, measurement frameworks, performance targets, budgets, and investment recommendations.
• Coordinate Paid Media, Email Marketing, Virtual Experiences, Field Marketing, Partner Marketing, Corporate and Integrated Marketing, Sales Development, and Regional Sales.
• Optimize content, nurture programs, ABM motions, sales outreach, and channel activities across customer journeys and the demand funnel.
• Monitor spend, forecasts, pipeline impact, ROI, conversion performance, and growth opportunities; present recommendations to senior marketing and sales leaders.

Requirements

• 8+ years of experience in demand generation, integrated marketing, revenue marketing, go-to-market strategy, or related B2B technology marketing disciplines.
• Strong understanding of demand generation, ABM, customer journeys, modern B2B buying behavior, and complex enterprise technology buying cycles.
• Experience building marketing programs for AI, AI Security, cybersecurity, cloud, infrastructure, platform, or other emerging technology solutions.
• Ability to quickly understand complex technical topics and translate them into audience-centric messaging, campaigns, and measurable demand outcomes.

Nice to have

• Enterprise technology, cybersecurity, cloud, SaaS, or infrastructure industry experience.
• Experience supporting regional or global demand generation programs.
• Familiarity with account-based marketing and intent-driven demand strategies.
• Experience presenting performance and business outcomes to executive leadership.

Culture & Benefits

• Hybrid work arrangement in Seattle.
• Opportunity to work on AI and AI Security growth initiatives within a cybersecurity company.
• Compensation may include incentive compensation, bonus, restricted stock units, and benefits.
• hirify.global emphasizes a diverse and inclusive workplace and provides reasonable accommodations during the application process.