Marketing Planning and Performance Manager

Location: Madrid; hybrid work model with the option to work from home up to two days per week.

Company

hirify.global creates locally relevant marketing programmes that build demand through consumer, shopper and commercial understanding.

What you will do

• Coordinate the marketing contribution to Iberia’s annual strategy, aligning local plans with business objectives and Western Europe direction.
• Manage and optimize marketing budgets throughout the year, reallocating investment according to strategic priorities and performance.
• Balance brand-building priorities, commercial objectives and budget constraints, recommending actions to address gaps to target.
• Translate performance data and marketing effectiveness findings into investment choices and clear narratives for senior stakeholders.
• Improve planning tools, data quality and ways of working while strengthening shared ownership of performance and continuous learning.
• Collaborate with Brand Marketing, Digital Media, Brand Relations, Trade Marketing, Finance, regional teams, insight specialists and external agencies.

Requirements

• Proven experience coordinating planning cycles, tracking spend and forecasts, investigating variances, and supporting month-end and year-end financial processes.
• Strong numerical skills and confidence working with complex datasets, checking data accuracy, identifying trends and variances, interpreting marketing, consumer, shopper and commercial data, evaluating effectiveness, and developing actionable recommendations.
• Advanced Excel, strong PowerPoint, and confidence using reporting and planning systems to produce accurate analysis and decision-ready presentations.
• Ability to build strong relationships and influence stakeholders across Marketing, Finance and regional teams.
• Ability to connect analysis to business priorities, communicate clear storylines and present practical recommendations to senior stakeholders.
• Strong prioritization, ownership and adaptability, including managing trade-offs, anticipating risks, maintaining attention to detail and delivering reliably under pressure.
• Professional fluency in English and Spanish.

Nice to have

• Experience applying marketing mix modelling, campaign evaluation, or consumer and shopper research to guide media and marketing investment decisions.
• Experience coordinating integrated marketing plans across multiple markets and aligning local priorities with regional direction.

Culture & Benefits

• Hybrid working with the option to work from home up to two days per week, subject to role and team principles.
• Enhanced paid family care leave, life and disability insurance, and wellbeing resources.
• Colleague discount from the first day.
• Bonus scheme for eligible colleagues when goals are reached.
• Inclusive culture focused on safety, belonging, creativity and equal employment opportunity.