Senior Product Marketing Manager (Mobile Gaming)

Location: Barcelona, Spain; hybrid setup with two to three days at the office per week.

Company

hirify.global is part of the SEGA family and develops games including the Angry Birds franchise.

What you will do

• Create end-to-end go-to-market strategies and briefs for feature launches, seasonal events, and brand moments.
• Manage the marketing calendar alongside the product roadmap, ensuring each release has a clear plan and owner.
• Partner with creative, community, CRM, external agencies, and game teams to produce IP-consistent marketing assets.
• Shape cross-channel 360 campaigns across paid, owned, and earned media, with clear reach targets.
• Coordinate platform and brand partnerships, including pitching decks and featuring placements with Apple and Google.
• Manage iOS and Google Play store presence, ASO experiments, match-3 market analysis, and campaign performance reporting.

Requirements

• 8+ years of total gaming marketing experience, including 5+ years specifically in mobile product marketing.
• Strong understanding of free-to-play mobile game development, LiveOps, and the full player funnel, including UA, ASO, and onboarding.
• Experience running integrated 360 campaigns beyond performance UA.
• Experience collaborating with cross-functional game teams, external agencies, and platform partners.
• Ability to read dashboards, work with MMP data, and measure campaign performance.
• Ability to create clear briefs, persuasive pitch decks, and engaging stakeholder updates.
• Strong organization skills and the ability to manage multiple creative projects simultaneously.
• English-language CV required.

Culture & Benefits

• Hybrid work with two to three office days per week in Barcelona.
• Work with a creative, international marketing team on the global launch of Angry Birds Match.
• Collaboration with the game team and Marketing Director.
• Reasonable accommodations are available for qualified individuals with disabilities or conditions during work and application procedures.
• Commitment to workplace accessibility and inclusion.