Senior Product Marketing Manager (Mobile Gaming)

Location: Barcelona, Spain; hybrid workplace

Company

hirify.global is part of the SEGA family and develops games including the Angry Birds franchise.

What you will do

• Create end-to-end go-to-market strategies and briefs for feature launches, seasonal events, and brand moments.
• Manage the marketing calendar alongside the product roadmap, ensuring each release has a clear plan and owner.
• Partner with creative, community, CRM, external teams, and game teams to produce inspiring, IP-consistent marketing assets.
• Shape cross-channel 360-degree campaigns across paid, owned, and earned media with clear reach targets.
• Coordinate pitching decks and featuring placements with Apple and Google, while maintaining iOS and Google Play store pages and running ASO experiments.
• Track match-3 market trends, analyze campaign performance and MMP data, and share learnings with the wider game team.

Requirements

• 8+ years of total gaming marketing experience, including 5+ years focused specifically on mobile product marketing.
• Strong understanding of free-to-play mobile game development, LiveOps, and the full player funnel, including UA, ASO, and onboarding.
• Experience running integrated 360-degree campaigns extending beyond performance UA.
• Experience collaborating with cross-functional game teams, external agencies, and platform partners.
• Comfort reading dashboards, working with MMP data, and measuring campaign performance.
• Ability to create clear briefs, persuasive pitch decks, and engaging stakeholder updates.
• Strong organization skills and ability to manage multiple creative projects simultaneously.

Culture & Benefits

• Hybrid work in Barcelona.
• Work in a creative, international marketing team alongside the Marketing Director and the game team.
• Contribute to the global launch of Angry Birds Match for millions of players.
• Reasonable accommodations are available for qualified individuals with disabilities or conditions during work and application procedures.
• Applicants may use the name they want to be addressed by in the application form, regardless of their legal name.