App Marketing Team Lead (Mobile Marketing)

Location: Vilnius, Warsaw, or Kaunas; office work is encouraged with the possibility of up to two remote days per week, plus a work-from-almost-anywhere policy.

Gross salary: €4,500–€5,300 per month for the Lithuanian market or PLN 19,000–25,000 per month for the Polish market, depending on skills and experience.

Company

hirify.global develops mobile privacy and security products and subscription services.

What you will do

• Own the app marketing strategy and performance across iOS and Android, driving growth in paying subscribers.
• Manage acquisition budgets, forecasts, channel priorities, and investment decisions across paid channels.
• Scale Apple Search Ads, Google, and other acquisition channels while testing new user acquisition opportunities.
• Drive organic growth through ASO, including keyword visibility, localization, store assets, and conversion.
• Partner with the Mobile Growth squad on in-app experimentation, test execution, analysis, and user journey improvements.
• Lead and develop the app marketing team across UA, ASO, and CRO while collaborating with Creative, Product, and Data teams.

Requirements

• Proven paid user acquisition experience with a track record of scaling campaigns and improving efficiency.
• Proven experience managing marketing budgets, forecasting results, and making cross-channel investment decisions.
• Proven team leadership experience, including developing specialists and translating business goals into priorities.
• Solid understanding of subscription economics, including CAC, ROAS, conversion, retention, and LTV.
• Analytical mindset with the ability to interpret data, challenge assumptions, and make decisions with incomplete information.
• Understanding of how acquisition, app store performance, and in-app conversion work together to drive growth.
• Familiarity with AppsFlyer or another mobile measurement platform.

Nice to have

• Experience growing mobile apps or subscription products across international markets.
• Knowledge of Apple Search Ads, Google App Campaigns, or DSPs.
• Hands-on experience with ASO and app store experimentation.

Culture & Benefits

• Dedicated learning time, conferences, online learning platforms, and professional books.
• Health and wellness benefits including online workouts, a physical coach, gym access, and regular mental health checks.
• Choice of technical equipment and work tools.
• Yearly workation, Friday get-togethers, team buildings, and company celebrations.
• Partial compensation for public transportation costs depending on individual circumstances.
• Premium hirify.global accounts for the employee, family, and friends.