Senior UA Manager (Mobile)

Location: Remote from Poland or Belarus

Company

hirify.global builds R&D teams for startups and technology companies, supporting work on innovative products and providing HR support and benefits.

What you will do

• Plan, launch, and optimize mobile user acquisition campaigns across Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks.
• Own campaign and country-level budgets, tROAS bids, daily caps, and D0/D3/D7 ROAS targets.
• Scale profitable campaigns and stop underperformers based on trends and total profit.
• Build testing roadmaps covering networks, geographies, bidding strategies, audiences, and creatives.
• Collaborate with Creative, Data, and Monetization teams on briefs, creative analysis, ad revenue, eCPM, ARPDAU, and LTV.
• Analyze performance in SQL and BI dashboards, manage network relationships, and report spend, ROAS, learnings, and next steps to management.

Requirements

• 5+ years of hands-on mobile user acquisition experience.
• Proven experience managing significant budgets on at least two of Meta, TikTok, Mintegral, AppLovin, and Unity.
• Deep understanding of ROAS-based bidding, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs.
• Strong analytical skills with Excel or Sheets, BI tools, and MMP data such as AppsFlyer or Adjust.
• Ownership mindset and responsibility for acquisition budgets.
• Upper-Intermediate English (B2) required.

Nice to have

• Experience in mobile gaming or adtech.
• Experience growing apps monetized mainly through in-app advertising or hybrid models.
• Knowledge of mediation, eCPM, ARPDAU, LTV, and ROAS relationships.
• Hands-on experience with AppLovin and Mintegral at scale.
• SQL experience with Snowflake, BigQuery, or similar tools.
• Experience launching networks and geographies from zero.
• Experience with creative testing frameworks and Creative teams.

Culture & Benefits

• Supportive, well-organized, and fair working environment.
• Employment, HR support, and a benefits package are provided; specific benefits are discussed during interviews.