Senior User Acquisition Manager (Google Ads)

Location: Remote, hybrid, or office-based; flexible hours. Paid coworking is available in Warsaw.

Company

hirify.global develops subscription-based iOS apps, including top-performing products in the Utilities category.

What you will do

• Own and scale Google Ads acquisition across App Campaigns, Search, and Display for subscription-based iOS products.
• Develop UA strategies, manage large-scale budgets, and improve long-term ROAS and profitability.
• Analyze campaign and cohort performance, identify growth opportunities, and test hypotheses.
• Research competitors, explore new GEOs and acquisition channels, and contribute to creative strategy.
• Collaborate with Product, Analytics, BI, Monetization, and ASO teams to improve acquisition performance and product growth.

Requirements

• Hands-on UA experience with subscription-based B2C iOS apps, ideally in Utilities or similar categories.
• Strong Google Ads expertise, including App Campaigns/UAC and Search, with experience managing large-scale budgets, ideally $200–300K+ per month.
• Experience acquiring users in the US and other Tier 1 markets.
• Proven profitable scaling, ROAS improvement, and management of subscription unit economics, including LTV, payback, retention, and cohort analysis.
• Experience with Adjust or AppsFlyer and BI tools, plus a solid understanding of attribution and data discrepancies.
• Strong analytical thinking, proactive problem-solving, independent hypothesis development, decision-making, and ownership of results.

Nice to have

• Experience with Apple Ads/ASA or additional acquisition channels.
• Success scaling Google Ads spend by 2–5x, turning around underperforming campaigns, or launching iOS apps from scratch.
• Experience with Google Ads Editor, Scripts/API, automation, and AI-powered workflows.
• Experience exploring new GEOs, building account structures, and troubleshooting attribution issues.

Culture & Benefits

• High ownership, minimal bureaucracy, and freedom to test and implement new ideas.
• Collaboration with experienced professionals across Product, Analytics, Monetization, and other functions.
• AI-first environment with access to advanced AI tools and technologies.
• Company-sponsored courses, training, and conferences.
• Remote, hybrid, or office-based work with flexible hours and a results-driven culture.
• Salary, performance bonuses, paid vacation and sick leave, wellness days, family-inclusive medical insurance, Apple equipment, relocation support, paid coworking in Warsaw, lunches, snacks, business trips, team events, and company gifts.