Head of Marketing (AI/Automation)

Location: Remote; work from anywhere; candidates worldwide are welcome. Listed locations include Barcelona, Spain; Belgrade, Serbia; Georgia; London, United Kingdom; Poland; Turkey; Warsaw, Poland; and Yerevan, Armenia.

Company

hirify.global is a no-code SaaS platform helping app developers grow revenue through web2app funnels, enabling marketers and product managers to build, launch, and optimize funnels without coding.

What you will do

• Own demand generation from channel strategy through booked demos, new MRR, and closed revenue.
• Build attribution, source tracking, first-touch-to-customer funnel analytics, and trusted company dashboards.
• Set and track goals by channel and team member, making fast decisions when performance is off track.
• Lead and develop teams across content and SEO, webinars, influencers, social media, paid channels, and events.
• Build scalable marketing processes and introduce AI agents and automation for routine work.
• Test unconventional channels and offers, manage the marketing budget, and align ICP, positioning, and lead quality with Sales and Product.

Requirements

• Experience leading a marketing team, including setting goals, breaking them down, and holding people accountable.
• Ownership of business metrics such as pipeline, demos, leads, and revenue, with the ability to explain measurable results and methods.
• Strong analytical skills, including hands-on experience setting up marketing analytics or attribution and tracking lead sources.
• Systems thinking and attention to detail, with the ability to investigate changes in metrics.
• Experience in B2B SaaS demand generation or the mobile app, adtech, or user acquisition industry, with an understanding of how app developers buy and grow tools.
• Hands-on experience using AI tools and marketing automation.
• Creative approach to channels and offers, resilience in a fast-paced environment, and comfort with ambitious targets and direct feedback.
• Fluent English.

Nice to have

• Experience building agentic workflows.

Culture & Benefits

• Flexible remote work from anywhere with a schedule that fits personal needs; candidates worldwide are welcome through Deel.com.
• High ownership and the opportunity to influence product and technical decisions.
• Fast-moving startup environment focused on speed, autonomy, and practical problem-solving.
• Direct, transparent communication focused on execution.
• Monthly personal and professional support budget for language learning, development, mental health, sports, or health insurance.